Prepare Your Shopping Carts: 12 New Products We Spotted at NYFW

Days before NYFW, Maybelline New York announced it was going to launch a scented Lemonade Craze Palette ($14), which key makeup artist, Thomas de Kluyver, used backstage at Jason Wu.

The palette is fresh, fun, and summery and totally brings back happy memories of those "scratch n sniff" stickers from way back in the day. It features a cheery, summer-appropriate assortment of colors, including Lemonade Craze, Strawberry Lemonade, Ice Pop, and Coral Punch. You can get your hands on it in July!

Gold was one of the hottest color trends for NYFW Fall/Winter 2018, and we're royally obsessed. At Tadashi Shoji, makeup artists buffed Bling Thing in Time to Twerk — a glittery golden liquid — into the eyelid with a 242S shader brush. They focused on the center of the lid and diffused it softly around the edges. There's quite a bit of time before it hits shelves — it launches in Winter 2018 — but it'll be worth the wait!

One of our favorite things to look out for backstage at NYFW is skincare products. Because even though makeup is super important (obvi), what you do to prepare skin for cosmetics is probably doubly important. At Tadashi Shoji, we spotted Philippines skincare brand Pili Ani, a natural skincare line that utilizes active ingredients from the east.

New York aesthetician Eileen Harcourt would apply the Intense Hydrating Facial Oil ($125) to each model's skin, let it set, then wipe it away with a cotton pad. Loads of excess sebum, dirt, and grime would come off in the process (so gross, but so satisfying). Then she'd apply a moisturizer and send them off to makeup. The brand just came to the USA a few months ago and has received quite a bit of buzz.

The Artistry Cosmetics crew was backstage at Pamella Roland creating flawless skin via its new Hydra-V Sheer Weightless Foundation. The product, which launches in May, is a unique formulation that incorporates pigments that are more translucent and smooth than what's traditionally found in foundation. This creates a light-diffusing, super dewy, ultra-sheer finish that's impossible to cake on. The brand's also about to launch a makeup sponge, which is pictured here.

Drybar was in full force creating vintage-meets-cosmo waves at Pamella Roland with its line of Southern Belle hair products. The collection includes a shampoo, conditioner, mousse, and the just-launched Volume Boosting Root Lifter ($26). It's a super-plumping foam that you apply straight to your roots for instant volume.

The brand that brought you cult-favorite blush NARS Orgasm and some of the best lipsticks in the world is serving up something super exciting: a brand-new mascara. NARS Climax Mascara is so new that it doesn't even have official product packaging yet, but it was the go-to option for the brand's makeup artists backstage at NYFW.

Climax's brush is fatter and more contoured than the NARS Audacious Mascara ($26) — which is still great — allowing you to pick up more product for a dense, fattened lash line. It's set to launch Spring 2018.

Also coming soon from NARS is Orgasm Lip Balm, which joins the growing collection of Orgasm products inspired by the cult-favorite blush. It, too, has a sheer pinky-peach tone with a hint of gold shimmer and is a universally flattering shade. Like the mascara, it's so new that it doesn't have official packaging yet. It launches this Spring or Summer.

Derek Lam models were some of the first to get to wear MAC Cosmetics' Hyper Real Glow Highlighter Palettes, which officially dropped on Feb. 15. There are two options: Flash + Awe (a rose gold) and Get it Glowin' (gold), and both contain three complementary shades in a super blendable, creamy-powder formulation.

Christian Siriano and E.L.F. Cosmetics announced a fun, wallet-friendly makeup collab during fashion week and used products from the collection to create a splashy, color-forward look. The four-piece collection includes a Tinted Lip Oil ($6), Liquid Matte Lipstick ($6), Eye Shadow Palette ($12), and a makeup bag ($8). It's now available at E.L.F. Cosmetics stores and online and will launch at Target.com on Feb. 25 and in-stores on March 11.