12 New and Innovative Korean Beauty Products Coming Your Way

Korean experts seem to consistently be ahead of the curve when it comes to skin care. It's practically become a sport to see what dermatologists and beauty pros will develop next! And here's the thing: though K-beauty products are smartly packaged and utilize surprising ingredients (hello, snail secretions), they're not about the gimmick. Their consumers are some of the pickiest, most informed out there, so if a product doesn't actually deliver, it's not going to thrive in the market.

These 12 new and innovative Korean beauty and skincare products we're featuring today are proof of that. Let's dig in!