We know how important it is to religiously slather on sunscreen, but actually adhering to an application schedule can be challenging. When we're out frolicking in the sun, we often forget to reapply SPF until hours later — when we've gotten some serious overexposure to UVA and UVB rays. And, of course, we miss those little random spots, including behind our ears and those hard-to-reach patches on our back.
However, Nivea has a genius solution to all of these woes: a sunscreen-dispensing waterslide. According to AdWeek, the iconic skin care brand developed the "SunSlide," which is loaded up with gallons of waterproof SPF 50+ and features hundreds of spray jets to coat riders from head to toe. Just one trip down the SunSlide provides 100 percent coverage! And, each person is provided with goggles, so they can enjoy the view as they glide down without the risk of getting SPF in their eyes.
The only bad news is that you'll need to head to South Africa to try out the invention. It was developed in partnership with FCB Cape Town, a local advertising agency, after discovering that the country has the world's highest rates of skin cancer. We hope the SunSlide comes stateside soon, as this would be a genius installation at any Summer music festival. Watch the video to see how it works!