Skip Nav
Celestial Makeup Is Up 158% on Pinterest — and It’s Perfect For Halloween
Beauty Trends
This Brand's Mary Poppins Beauty Collection Is Practically Perfect in Every Way
Scared of Black Lipstick? Rihanna's New Lip Paint Might Just Change Your Mind
Beauty News
Tarte Is Turning 18 and Inviting You to the Party With Deep Discounts
Beauty Interview
The Pricey Antiaging Products That Are Worth Every Penny, According to the Pros

Is The Ordinary Leaving Sephora?

It Looks Like the Ordinary Is Leaving Sephora After Less Than 1 Year

When the Ordinary launched in 2013, it quickly gained a cult following that included famous faces such as Kim Kardashian West. Deciem, the transparent brand's parent company, started selling the Ordinary in Sephora last December, but it looks like those days are numbered. As Allure noted, according to an Instagram comment left by the brand, the Ordinary is moving from Sephora to Ulta.

The comment reads, "We are leaving Sephora due to payment issues but will launch online and in stores with Ulta and Douglas imminently." (Douglas is a European retailer that Deciem also just launched a partnership with). Brandon Truaxe, Deciem's controversial CEO, handles most of the company's Instagram posts. Truaxe has been criticized in the past for his erratic social media presence and accusations of bullying employees.

There has been no corroborating announcement from Sephora, so your best bet is to just buy directly from the Ordinary website for now.

From Our Partners
Kat Von D Beauty Liner X
Dr. Jart Maskapalooza 2018
It Cosmetics Friends and Family Sale 2018
Best K-Beauty Products at Sephora
Jouer Essential High Coverage Liquid Concealer
Beachwaver Styling Products 2018
Preventative Botox Pros and Cons
Best Beauty Stocking Stuffers
Do Eye Creams Really Work?
Meghan Markle Australia Royal Tour Ponytail October 2018
Nightmare Before Christmas Makeup Looks
Pat McGrath Holiday 2018
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds