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The Ordinary
Beauty
04/29/2023
I Traded My Deodorant For This $9 Toner From The Ordinary
When it comes to beauty, I'm obsessed with finding new products that can make my life easier or fill a need that I didn't know was out there.
Latina
07/26/2022
The Ordinary Just Launched a Lash and Brow Serum For $15
If you've been dreaming of longer lashes and fuller brows, you'll be delighted to learn about The Ordinary's latest launch, the Multi-Peptide Lash and Brow Serum ($15).
Paid Content For Ulta Beauty
Beauty
06/25/2021
TikTok Has Changed the Game For Beauty Brands, but How — and Why?
TikTok became available in the US in 2017, but it took a pandemic and a lot of extra time at home to really take off.
Beauty
01/22/2021
My Wallet and I Are Finally Friends Again After I Switched to The Ordinary's $6 Concealer
Lately, my wallet and I have kind of had some beef.
Beauty
11/09/2020
People on TikTok Call This $7 Treatment a "Blood Mask" — I Call It My Ticket to Baby-Soft Skin
If you've ever wanted to take your love of fake blood to a real-life scenario (other than during Halloween), this mask from The Ordinary will make your horror-movie dreams a reality — just ask everyone on TikTok.
Beauty
11/02/2020
The Ordinary Products Are 23% Off All Month Long, but the Reason Why Is Even Better
Many of us look forward to Black Friday as an opportunity to snag deals on some of the items on our shopping list, but there's no denying that the annual holiday event encourages some not-so-conscious environmental and spending decisions.
Beauty
09/30/2020
If You Love The Ordinary, Then You'll Love the Brand Versed Skincare
There are millions of skin-care companies out there, but very few gather as big of a cult following as brands like The Ordinary, The Inkey List, CeraVe, and Versed.
Beauty
09/17/2020
The Ordinary's $7 Serum Foundation Is Making Me Rethink All My Other Base Makeup
Earlier this week, I hopped on a video call with one of my coworkers, and the first thing she said to me was, "You look really good."
Beauty
02/20/2020
The Top-Rated Skin-Care Products From The Ordinary at Sephora
There's a lot to love about the skincare brand The Ordinary.
Beauty
06/30/2019
Get Ready: Deciem's The Ordinary Is Finally at Ulta
Select products from Deciem's The Ordinary line are set to launch at Ulta Beauty next week, making it even easier for you to get your hands on the skincare favorites.
Beauty
01/13/2019
Skin Care Fans, Rejoice: The Ordinary Is Now Back at Sephora
The fate of skincare brand The Ordinary has been uncertain over the last year since Estée Lauder, a minority investor, won a suit to remove CEO Brandon Truaxe from the company after a series of unpredictable actions.
Beauty
10/20/2018
Deciem Stores to Reopen as Founder Is Ousted
After a week of uncertainty, Deciem stores will reopen and Brandon Truaxe will be stepping down from his co-chief executive role.
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