Why Beauty-Lovers Need to Tune In to QVC's Newest Channel
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If you're the kind of beauty gal who loves a solid sales pitch and an even better deal, you already know all about QVC. For over 30 years, the network has offered multiple shows to shop beauty, but now, the innovators behind the brand are launching an entirely new channel dedicated just to this category: Beauty IQ.
Inspired by the substantial revenue earned by the beauty industry in 2015 ($80 billion!), QVC will be addressing us skin care, hair care, and cosmetic fans with not just the new channel but also a mobile app and website. The channel will have constant beauty programming 24/7 and live shows Wednesday through Sunday from 8 p.m. to midnight (perfect for late-night splurging . . . no judgment here).
More than 50 prestige brands — including Tarte, IT Cosmetics, Tatcha, and Nest — will be available, with the same awesome deals you've gotten on the original QVC channel. For example, you'll be able to get a full-size IT Cosmetics CC Cream SPF 50 with a brush to apply it for $44. If you bought them separately, it'd cost $86.
Read on to see a few of the many offerings you'll be able to shop starting Oct. 31. And don't forget to tune in! You'll be able to watch through DirecTV, U-verse, Dish, and Roku, and for those lacking cable, every item will be available online.