We Bet This Will Be Sephora's Most Boho-Cool Designer Collab Yet
Designer Mara Hoffman just announced her very first foray into makeup, teaming up on a collection for Fall with Sephora. Backstage at her Fall 2016 New York Fashion Week show, we spoke to the designer, who is known for her vibrant prints, about what to expect from the capsule collection. She told us that, for her, it was a "no-brainer" to team with Sephora, since the two brands have been great partners for years, working together on countless shows.
Mara revealed that the line speaks to the aesthetic that we all know and love when it comes to her namesake label — color, travel, vitality and a celebration of natural beauty. It will be a combination of makeup products and accessories (a first for Sephora!) as well as a few lotions, all decked out in Hoffman's signature patterns.
Some of her favorites include a body balm that is "really rad" and beauty sticks that do it all — we're talking cheeks, brows, lips and lids. And of course, get ready to be wowed by the packaging, which will adorn brushes, accessories, and bags.
"We focused on two prints and let them tell the story for the packaging, but as far as details and materials and how they're sourced, it was all very well thought out — it's all part of the story," she said.
If it's anything like what we glimpsed at Mara's upcoming collection, then we really can't wait until it hits Sephora stores next season.