Skip Nav
Hailey Baldwin
Hailey Baldwin Reveals the Hands-Down Sexiest Thing Justin Bieber Does
Beauty Trends
The Best Facial I've Ever Gotten Wasn't on My Face — It Was on My Scalp
Nails
Wearing Your Tarot Card Readings as Nail Art Is the Coolest New-Age Trend
Beauty Diversity
12 Black Male Beauty Bloggers You Should Be Following
Sephora
I Scream, You Scream, We All Scream For Sephora's Museum of Ice Cream Collection

Spike Jonze Kenzo Fragrance Ad

Kenzo's New Perfume Ad Has Nothing to Do With Perfume — and It's Spectacularly Awesome

Fragrance ads have gotten pretty formulaic over the years. No disrespect meant, but you can basically guarantee that you'll view a predictably gorgeous model wearing a gorgeous gown in a gorgeous locale (a mansion carved from marble, a pristine beach, or outer space would all work), then wait for her to whisper the scent's name at the very end. Kenzo's new Spike Jonze-directed campaign starts off similarly, but that's all it has in common with any other perfume-related short film. In fact, you don't see a single bottle of fragrance in the entire video.

While attending a gala in what looks like New York City's Metropolitan Opera House, dancer/actress/model Margaret Qualley excuses herself from the room. What follows next is a mishmash of erratic dance moves, laser fingers, and ninja attacks all set to throbbing moombahton track "Mutant Brain" by Sam Spiegel (Jonze's little brother). Instead of the typical whisper-filled ending, there are flips, kicks, and a dive through an enormous eye made out of flowers. Watch and prepare to be anything but bored.

From Our Partners
Ariana Grande Cloud Perfume
Tears of Men Who Have Wronged Me Perfume
Halloween Costume Scents
Best Jo Malone Gifts
Cute Perfume Bottles
Job Interview Scents
Nick Jonas Sexy Scent Interview
Huda Beauty Releasing First Perfume July 2018
Sexy Fragrances According to Editors
What Do the Kimoji Perfumes Smell Like?
Britney Spears Teases Prerogative Fragrance July 2018
Retinol Pros and Cons
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds