Skip Nav
Beauty Interview
What You Need to Know About the 6 Main Skincare Acids
Beauty Tips
Here's Exactly Why You Need to Be Double Cleansing
Beauty News
This Rose Gold Bobbi Brown Liquid Highlighter Is "Like a Ring Light in a Bottle"

Spike Jonze Kenzo Fragrance Ad

Kenzo's New Perfume Ad Has Nothing to Do With Perfume — and It's Spectacularly Awesome

Fragrance ads have gotten pretty formulaic over the years. No disrespect meant, but you can basically guarantee that you'll view a predictably gorgeous model wearing a gorgeous gown in a gorgeous locale (a mansion carved from marble, a pristine beach, or outer space would all work), then wait for her to whisper the scent's name at the very end. Kenzo's new Spike Jonze-directed campaign starts off similarly, but that's all it has in common with any other perfume-related short film. In fact, you don't see a single bottle of fragrance in the entire video.

While attending a gala in what looks like New York City's Metropolitan Opera House, dancer/actress/model Margaret Qualley excuses herself from the room. What follows next is a mishmash of erratic dance moves, laser fingers, and ninja attacks all set to throbbing moombahton track "Mutant Brain" by Sam Spiegel (Jonze's little brother). Instead of the typical whisper-filled ending, there are flips, kicks, and a dive through an enormous eye made out of flowers. Watch and prepare to be anything but bored.

Melasma Treatment
Millie Bobby Brown Yellow Dress at Teen Choice Awards 2017
Where to Get Filler as You Age
Kristen Leanne Urban Decay Collaboration Video
Gold-Leaf Hair Tutorial
Microblading Eyebrow Trend | Video
You Might Recognize These Famous Faces in Kenzo's Spring '17 Campaign
How to Find Your Eye Shape | Tutorial
How to Get All of the Lip Gloss Out of the Tube
Tyme Iron Review 2018
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds