Game over, Urban Decay! While holographic "unicorn" lip glosses and metallic topcoats have already begun to spread through the market, UD just launched a showstopping set. Yesterday, we dropped the news that the brand created Vice Special Effects Lip Topcoats, and today we have the exclusive first look at all 12 shades, swatches, and the campaign images featuring Ruby Rose.
The colors are a dizzying array of blue, purple, green, white, and pink metallics with every type of iridescent, glittery infusion you can imagine. It's definitely — to borrow a phrase from UD — beauty with an edge. We imagine Wende Zomnir and crew watching the previous unicorn lipstick populate Instagram, thinking, "We can own this game." So they did. The result is your naughty night-out essential set. No-makeup makeup girls, proceed with caution.
Here's what we can tell you about the Vice Special Effects Lip Topcoat formula: it's a longwear and water-resistant (like many of UD's products) gel-cream formula. I'm pretty sensitive to dehydrating lip products, and this felt comfortable. This is due to nourishing marine collagen being a key ingredient.
The topcoat is meant to be a shade shifter and transform and lock in whatever color is underneath it. The flexible skinny applicator allowed me to easily line my pout before I filled it in. Because it dries down so fast, you don't have to worry about glitter particles falling all over your face. It didn't get on my coffee cup when I took a sip. It's like glitter lips for dummies.
Keep reading to see all 12 magical shades, swatches, and a sexy Ruby Rose in the campaign before it's available for $18 a pop on March 23 at urbandecay.com and on March 31 at Sephora, Ulta Beauty, and select Macy's stores.
This post was originally published on March 3, 2017.