How to Enter Your Pink Beauty Era Without Breaking the Bank

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Even as adults, we often find ourselves reminiscing about the days we spent playing with a certain shiny blonde-haired doll after school. And we'd be lying if we said we didn't want everything in the famous toy's wardrobe, even today. But it's not just the doll's larger-than-life closet that we want to steal — we want her beauty routine, too.

The "Barbiecore" trend is getting a new life in 2023, but it's actually been around for as long as the doll herself. It combines powerful pink color with shiny hair, smooth skin, and the occasional glitter makeup moment for a look that screams life in plastic — it's fantastic! If you're ready to dive into the rose-tinted aesthetic, you'll want to pick up a few on-brand products including lots of pink and glossy makeup, among other necessities, to help you embrace the realness of this beloved doll.

Best Pink Lipstick
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Best Pink Lipstick

L'Oréal Paris Glow Paradise Balm-in-Lipstick ($11)

Like the name implies, this product combines the hydrating power of a balm and the tinting effect of a lipstick. Here, the inclusion of pomegranate extract doesn't just help create a pleasant scent, the ingredient's antioxidants can also help to reduce damage caused by UVB rays. Available in 10 buildable shades — in three different undertones — finding your perfect pink will be easy. And if you're as busy as the multihyphenate doll, trust that this glowy balm was built for on-the-go application.

Best Mascara Primer
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Best Mascara Primer

L'Oréal Paris Voluminous Lash Paradise Primer ($13)

The trick to wispy lashes is using a lash primer as a base before your usual mascara. The iconic doll's lashes are technically painted on, but you can re-create that same doe-eyed look in real life with the help of this primer's conditioning and thickening formula.

Best Mascara For Volume
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Best Mascara For Volume

L'Oréal Paris Voluminous Lash Paradise Mascara ($13)

Encased in a luxe pink tube, this mascara is on trend and the quickest way to achieve doll-like lashes that look lush and feel soft for hours. The formula is good, but the wand may be even better. The wavy shape and micro bristles catch every lash to help create the appearance of fuller lashes. And removal? That's the pink bow on top: just use soap and water.

Best Pink Blush
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Best Pink Blush

L'Oréal Paris Infallible 24H Fresh Wear Soft Matte Blush ($13)

The finishing touch: bold blush. Available in four shades, this soft matte formula can help create a flattering faux flush fit for any doll . . . we mean, human. It's water-, heat-, and sweat-resistant, so, like your favorite doll, you can jump from hobby to hobby (or party to party!) without the fear of it melting or fading.

Best Liquid Eyeshadow
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Best Liquid Eyeshadow

L'Oréal Paris Brilliant Eyes Liquid Eyeshadow ($12)

Nothing screams, "Let's party!" quite like a shimmery eyeshadow. And if you are going to party — or stay home and chill in your dream house — you'll need something long-lasting and pigmented. The doe-foot applicator makes application quick and precise, plus, this formula dries fast, so your look shouldn't take more than a few seconds to complete. Go forth and disco.

Best Hair Gloss
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Best Hair Gloss

L'Oréal Paris Le Color Gloss One Step Toning Gloss ($16)

If wanting shiny doll hair is wrong, we don't want to be right. The quickest way to replicate the beloved doll's glassy sheen is with an in-shower gloss. This one-step treatment helps to correct brassy, faded color and leave behind salon-quality shine. After shampooing your hair, evenly distribute a layer of the gloss onto your hair using your hands. Allow it to sit for 10 to 15 minutes before rinsing strands thoroughly with water.

Lightening your hair isn't a prerequisite to mastering this trend, but if you're in the mood for a change, consider going blond with the help of L'Oréal Paris Feria Hyper Platinum Advanced Lightening System Bleach.

Best Strengthening Shampoo and Conditioner
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Best Strengthening Shampoo and Conditioner

L'Oréal Paris EverPure Sulfate-Free Color Care Bond Strengthening Shampoo & Conditioner ($29)

So, you dyed your hair blond — now what? You're going to want a shampoo and conditioner that'll keep your hair feeling soft on the outside and strong on the inside. This bond-strengthening shampoo and conditioner are lifesavers for anyone with damaged, dry, or brittle hair. All hair types — from straight to coily — can appreciate this affordable kit, which works just as well as pricier bond treatment products.

Best Makeup Primer
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Best Makeup Primer

L'Oréal Paris Prime Lab Up to 24H Pore Minimizer ($14)

Mimicking doll skin is virtually impossible, and that's OK. Your natural texture and tone are good as is. But for the days you do want a smoother complexion, apply a layer of this pink pore-minimizing primer formulated with a triple acid complex that can help to instantly blur and visibly soften skin with regular use.