29 Beauty Brands That Pulled Up and Shared the Percentage of Black Employees They Have

UOMA Beauty's founder and CEO Sharon Chuter created the Pull Up or Shut Up Challenge on June 3 to encourage beauty brands to disclose the makeup of their staff, specifically to share how many Black employees they have. Since she called on the industry to be transparent and share their statistics, many brands have stepped up to the challenge and shared their numbers over Instagram.

Chuter explained that the benchmark is 10 percent, which is the percentage of Black college graduates in America, therefore all brands should strive to hit that number at the bare minimum. (She also noted that Black people make up 13 percent of the total US population, so that's another good benchmark.) While some brands are showing that they have a very diverse group of employees across the organization, including at the executive and leadership levels, others are using this space to acknowledge that they need to do better and sharing an action plan for filling more positions with BIPOC staff members.

Ahead, we rounded up the brands that pulled up and have at least 10 percent or more Black employees at their company.

Farmacy Beauty

Farmacy Beauty disclosed that of its 23 employees, 13 percent total are Black, with 14 percent at the leadership-level.

Coloured Raine

Coloured Raine pulled up and shared that it has a 100 percent Black team.

Honest Beauty

Honest Beauty has 10 percent Black participation across the organization.

PUR Cosmetics

PUR Cosmetics pulled up with 30 percent Black representation at the company.

Ulta Beauty

Ulta Beauty disclosed its numbers: 18 percent Black representation at board-level, 13 percent on the leadership team, and six percent at associate-level.

Markwins Beauty Brands, Inc.

Markwins Beauty Brands, Inc. owns Wet n Wild Beauty, Physicians Formula, Black Radiance Beauty, LORAC Cosmetics, and Lip Smacker and has 12.5 percent Black employees with 25 percent at board level.

Procter & Gamble Company

Procter & Gamble Company, who owns 20 different brands, has 13 percent Black employees at leadership level but hasn't disclosed the number for associate-level positions.

Sunday Riley

Sunday Riley has 11.5 percent Black representation in total with nine percent in management roles.

Makeup Addiction

Makeup Addiction proudly shared that its employee profile is 100 percent Black.

Dominique Cosmetics

Dominique Cosmetics is made up of 78 percent people of color with 11 percent Black representation.


SheaMoisture has 58 percent Black executives and 68 percent people of color.

Flower Beauty

Flower Beauty has 12 percent Black representation across the company but none at executive level.

Miss A

Miss A shared it has 14.7 percent Black representation across the board.


Sephora shared data disclosing that it has 14 percent Black representation across the U.S. but only six percent in leadership roles, including store and warehouse.

Urban Skin Rx

Urban Skin Rx has 64 percent Black employees with 69 percent in manager roles and 40 percent in executive leadership roles.

Sol de Janeiro

Sol de Janeiro disclosed its full-time employee diversity profile is made up of 10 percent Black staff members.

Teami Blends

Wellness and natural skin-care brand Teami Blends has 11 percent Black representation across the company.


Shiseido pulled up and shared that across its 10 brands — Nars, Shisedio, Bare Minerals, Laura Mercier, Drunk Elephant, Clé de Peau Beauté US, BUXOM Cosmetics, Issey Miyake Parfums, Narciso Rodriguez, and Dolce & Gabbana Make Up — it has 10 percent Black representation.


Bliss has 10.3 percent Black representation in its staff but none in leadership roles.

Kylie Cosmetics

Kylie Cosmetics pulled up and shared that 13 percent of the company is made up of Black employees.

Sugarpill Cosmetics

Sugarpill Cosmetics shared on Instagram that while it has a small staff, 20 percent are Black.

Rizos Curls

The team at Rizos Curls is made up of 100 percent Black employees.

The Lip Bar

The Lip Bar pulled up with a team made up 100 percent of Black employees.


Briogeo's diversity stats deserve a round of applause. The company has 19 percent Black representation at the total company, 50 percent at board-level, and 40 percent at executive level.


DevaCurl shared that their staff across the company's headquarters and two NYC-based salons is comprised of 19 percent Black employees.

Beauty Bakerie

Beauty Bakerie pulled up with 75 percent Black representation across the organization and 60 percent on the board of directors.

Anisa Beauty

Anisa Beauty pulled up with its numbers, sharing that it has 17 percent Black representation in its staff, and one Black executive.