41 New Products That'll Completely Transform Your Hair This Summer
We might be spending a lot more time indoors this summer, but just because or hair won't be getting as much sun doesn't mean that we have to neglect it. We still think 2020 is going to be an amazing hair year, and now that we're a few months into a new decade, we're keeping our eyes and ears wide open so we don't miss all of the new haircare offerings from both cult-favorite brands as well as new ones hitting the scene.
Whether you're seeking a new product to help you achieve a 2020 hair trend or simply looking to make greasy hair a thing of the past, here are the best haircare products that deserve a spot on your beauty product wish list (because we all have one).
Moroccanoil Blonde Perfecting Purple Shampoo
You and your blond locks can wave goodbye to brassiness thanks to Moroccanoil Blonde Perfecting Purple Shampoo ($24). The tone-correcting puts life back into blond, lightened brunette, and grey hair using a sulfate-free formula.
Carol's Daughter Wash Day Delight Shampoo
Carol's Daughter Wash Day Delight Shampoo ($11) features a lightweight formula that transforms from water to a thick foam in just seconds, and the bottle's pointed tip makes it so much easier for you to target your scalp when cleansing.
Kérastase Genesis Defense Thermique Blow Dry Primer
Calm your heat-drying fears with Kérastase Genesis Defense Thermique Blow Dry Primer ($37). The product not only protects against heat damage, but it also prevents split ends and tangles so that you don't experience breakage when styling.
Drunk Elephant Cocomino™ Marula Cream Conditioner
Drunk Elephant Cocomino™ Marula Cream Conditioner ($25) uses moisturizing marula butter and mongongo oil to soften, smooth, and detangle the hair.
Aveda Nutriplenish Leave-In Conditioner
Calling all dry-haired folks! Aveda's latest addition to its lineup of salon-quality products is a hydration collection that includes the Nutriplenish Leave-In Conditioner ($37), a silicone-free leave-in conditioner that promises nourishment for up to 72 hours with a single spray.
Drybar Liquid Glass Smoothing Shampoo & Conditioner
If we could bottle up Drybar's signature tropical Blanc scent and wear it as a perfume, we would. In the meantime, we'll get our fix with its latest launch, the Liquid Glass Smoothing Shampoo & Conditioner ($26 each), which we love for its impressive ability to add smoothness without weight.
Big Sexy Hair Fun Raiser Volumizing Dry Texture Spray
Big Sexy Hair is getting a big sexy upgrade with its sleek, eco-conscious packaging that's made out of 95 percent recycled material. Its launch for 2020 includes the Fun Raiser Volumizing Dry Texture Spray ($12, normally $22), which pledges to have 48-hour style memory and humidity resistance so you can show off that 'do you spent hours perfecting, for longer.
Odele Smoothing Shampoo
It's not just the chicest thing you'll ever slot into your shower caddy (although it's true that it will be) — the completely vegan Odele Smoothing Shampoo ($12) also makes for some damn shiny hair that smells like you just stepped out of the salon.
Lunata Cordless Convertible Curling Iron and Wand
The Lunata Cordless Convertible Curling Iron and Wand ($250) is the rosé-standard of hair tools. Whether you're more comfortable with a tradition iron or a wand, this bad boy has you covered. Once the tool is charged, it heats up to 450 degrees. If you travel frequently, this is a must-have.
Waterless Curl Milk
Procter & Gamble's first new haircare line in four years is Waterless, a brand developed to promote water conservation by creating products that cure every hair concern from frizziness to flatness without the need of a single drop of water. Its Curl Milk ($8, launching in January) is a moisturizing leave-in treatment that's ideal for curly to straight hairstyles.
Redken Color Extend Brownlights Blue Toning Sulfate-Free Shampoo
In the same way blond hair might benefit from a purple-tinged shampoo, brunettes could use a little tune-up, too. Our favorite option is the new Redken Color Extend Brownlights Blue Toning Sulfate-Free Shampoo ($23), which uses cool tones to neutralize the warmth in brown shades.
Pantene Never Stray No Crunch Hairspray
If you're anything like us, it can be a struggle to make that sleek ponytail or those mermaid waves last all day. Now we can all go from office to happy hour with Pantene's Never Stray No Crunch Hairspray ($7), which promises to extend any hairstyle sans crunchiness.
Cantu Beauty Avocado Curl Activator
If a brand is good enough for Keke Palmer and Janelle Monáe, it's good enough for us. Cantu Beauty blurs the line between food and hair care with its Avocado Curl Activator ($8, launching in February), made with toast's favorite topping (avocado, of course) and hair's best friend (shea butter) to nourish and define curls, coils, and waves.
Avon CHI Essentials Hair Color
If you can't seem to pencil in an all-day visit to the salon to color your hair, Avon and CHI have developed the perfect solution. The pair collaborated to create the Essentials Hair Color ($30, launching in January), an at-home, ammonia-free hair color that boasts a formula of aloe vera and olive oil to hydrate as it colors.
Aussie Deep Conditioning Sleekend Warrior Dry Conditioner
We love a product that has the ability to whisk us to the tropics, and the island aromas of coconut, peach, and vanilla in Aussie's Deep Conditioning Sleekend Warrior Dry Conditioner ($5) do not disappoint. An added bonus: it adds sleekness and bounce to our otherwise lifeless, dull hair.
Bomba Curls Forbidden Hair Mask
Bomba Curls, the latest buzz-worthy haircare line that is an ode to Dominican beauty secrets, has introduced its Forbidden Hair Mask ($25) for 2020, a scalp-nourishing mask with an ingredient list that we think sounds good enough to eat: raw cinnamon, pistachio, and cupuacu butter.
Got2be Beach Trippin' Salt Spray
When going to the beach to achieve beachy waves results in nothing but dry frizziness, turn to Got2be's Beach Trippin' Salt Spray ($5, launching in January) to fake a textured, wind-blown, beautifully tousled 'do.
OGX Golden Turmeric Collection
Our taste buds know and love turmeric from all of our favorite South Asian and Middle Eastern dishes, but OGX is introducing it as the key ingredient in its Strength & Length Golden Turmeric Collection, which includes a shampoo ($9), conditioner ($9), and air dry cream ($10), all formulated to strengthen hair so it can reach its long, luscious potential.
Matrix Total Results Dark Envy Red Neutralization Mask
Red brassiness got you feeling down? Matrix has rounded off its at-home toning range with the Total Results Dark Envy collection, the first line to use green formulas to neutralize red undertones that those with black and brown hair colors often face when coloring their hair. Its Dark Envy Red Neutralization Mask ($24) is a hair-routine staple for such hair colors.
Herbal Essences Aloe Hair Mist Oil
What do you get when you combine a world leader of plant science (Royal Botanic Gardens, Kew) with Herbal Essences' 50-year history of making exceptional haircare products? The answer is the Aloe Hair Mist Oil ($8), which boasts a vitamin-rich formula that replaces frizz with shine.
SheaMoisture Moringa and Avocado Hair Tea Rinse
Who said precleansing was just for your face? Use SheaMoisture's Moringa and Avocado Hair Tea Rinse ($12, launching in mid-January) before shampoo and conditioner to get that hair-commercial-worthy shine.
Maui Moisture Shine + Awapuhi Shampoo and Conditioner
If we could look into a crystal ball, we would predict smooth hair is in your future thanks to Maui Moisture's Shine + Awapuhi Shampoo and Conditioner ($10 each). As with all of the line's products, the duo features aloe vera as its first ingredient and is followed up with the ginger flower, awapuhi, which has been used for centuries to add shine and softness.
Oribe Silverati Illuminating Treatment Masque
Perfect for anyone who's hopped on the gray hair color trend, the Oribe Silverati Illuminating Treatment Masque ($63) corrects yellow tones for a final look that's just as cool as you.
Nexxus Scalp Inergy Gentle Exfoliating Scalp Scrub
Two-day-old dry shampoo? Gone. Last night's hair spray? Nicked! Say goodbye to buildup with the Nexxus Scalp Inergy Gentle Exfoliating Scalp Scrub ($15), which uses micro-exfoliating sugars to get rid of impurities.
Moringa Magic Everyday Serum
Move over, argan oil. Hair care's latest in-demand ingredient is moringa oil, a multiuse oil that's just as good for the skin as it is for the hair. Moringa Magic's Everyday Serum ($28) is like the multivitamin you take every day, but for hair. It adds shine, hydration, and protection all while promoting hair growth with its botanical goodness.
Tresemme Pro Pure Volumizing Invisible Styler
Create volume with Tresemme's Pro Pure Volumizing Invisible Styler ($6), a water-based hair volumizer that adds body to wet hair, dry hair, and even next-day hair. Packaging wise, we're big fans of the air pump (an eco-friendly aerosol alternative).
Emerge My Everything Hair Styling Butter Cream
Natural hair deserves natural products, and Emerge's My Everything Hair Styling Butter Cream ($7) fits the bill. Ideal for curly hair types, this rich, buttery formula controls frizz and provides flexible hold, plus it's free of sulfates, parabens, silicones, and mineral oil (you know, the bad stuff).
Ethique Too Delicious Solid Conditioner
This is not your standard conditioner: while the Ethique Too Delicious Solid Conditioner ($17) could be mistaken for a bar of soap, it features shea butter as its star ingredient and is formulated to hydrate extradry hair that's in need of some TLC.
Alba Botanica Smooth & Soothe Shampoo
Hop on the CBD trend with Alba Botanica's Smooth & Soothe Shampoo ($11, launching in January), which is made of cannabis sativa seed oil to provide hydration from scalp to tip with every wash.
Renpure Apple Cider Vinegar Conditioner
Apple cider vinegar is to a dry scalp as Jennifer Lopez is to a bronze glow. With a little help from the Renpure Apple Cider Vinegar Conditioner ($8, in launching February), us flaky-scalped folks can rinse buildup goodbye.
Ayur Luxe Damage Control Hair Rehab Mask
For those times you can't seem to put down the hair straightener (we're guilty, too), peep Ayur Luxe's Damage Control Hair Rehab Mask ($45), which is infused with nine raw Ayurvedic herbs to detoxify your scalp, soften overprocessed hair, and protect against breakage.
Head & Shoulders Thickening Hair Mist
The folks at Head & Shoulders have got your baby-fine hair covered with their Thickening Hair Mist ($13, launching in January), a must have if you're going for that beachy, mermaid-like vibe (cue "Under the Sea").
Aveeno Hair Kefir Probiotic Blend Shampoo
Probiotic skin care was the buzzword of the beauty scene in 2019. Now, Aveeno Hair is introducing the benefits of probiotics and the good-for-you bacteria they harness to the hair world in 2020 with its new Kefir Probiotic Blend Shampoo ($9), which features a particularly unique blend of what we know as drinkable yogurt (kefir), probiotics, and the line's signature oat.
Hair Food Damage Recovery Serum
Besides feeding our hair with effective recipes for every concern from flatness to flyaways, Hair Food is providing some damage control with its Damage Recovery Serum ($10, launching in January), which contains hair-repairing hemp extract and ultramoisturizing honey.
Amika x Netflix To All the Boys I've Loved Before Polished Perfection Mini Straightening Brush Set
This genius Amika x Netflix To All the Boys I've Loved Before Polished Perfection Mini Straightening Brush Set ($35) comes with a mini straightening brush and dry shampoo. Perfect for, say, a ski weekend?