Best Hair Products From Target Under $20
The 17 Best Hair-Care Products at Target For $20 and Under
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- Target carries tons of hair-care brands with products priced $20 and under.
- The retailer has an array of top-rated hair products both online and in-store.
- You can find everything from shampoos and conditioners to hair oils at affordable prices.
Target has a wide range of high-quality hair-care products for $20 and under — so many that choosing just one (or a few) new items is a major challenge. From staple shampoos and conditioners for every hair type to hydrating leave-in treatments and hair masks, your ends will look and feel revived after a few washes. To help you find the best offerings at Target, we've curated a list of the top-rated products that will treat your hair (and wallet) right. We found bestselling options for those with curls and coils as well as fragrance-free products for those with sensitive scalps.
We've included some POPSUGAR staff favorites, too, such as the Kristin Ess Style Reviving Dry Shampoo, which a former editor deemed a "holy grail," as well as Revolution Haircare's TikTok-famous Plex line, which a beauty writer said made "my hair felt soft and healthy and looked shinier than ever."
So, whether your hair is dry, damaged, color-treated, coarse, or thin, these affordable picks from Target will target your biggest concerns and level up your hair's softness and shine. To learn more about the aforementioned skus and more, keep scrolling for all 17 of the best hair-care products for $20 and under at Target.
For Defining Curls: SheaMoisture Smoothie Curl Enhancing Cream for Thick Curly Hair
The SheaMoisture Smoothie Curl Enhancing Cream for Thick Curly Hair ($13) is powered by silk protein, neem oil, shea butter, and coconut oil to make curls look defined and feel silky-soft. One of the hundreds of reviewers who gave it a perfect five-star rating dubbed it a "holy grail for my natural curls."
For Frizz: Garnier Fructis Sleek & Shine Anti-Frizz Serum
The Garnier Fructis Sleek & Shine Anti-Frizz Serum ($7) amps up the smoothness and shine with argan oil and apricot kernel oil, both of which soak into hair for frizz control, even in intense humidity. The lightweight formula feels weightless and non-greasy on hair. Plus, a little bit goes a long way.
For Sensitive Scalps: The Honest Company Sensitive Shampoo + Body Wash
The The Honest Company Sensitive Shampoo + Body Wash ($11) was created for sensitive scalps and is gentle enough for babies. It's received a seal of acceptance from the National Eczema Association, a testament to its gentleness for delicate scalps and irritation-prone skin. It contains soothing aloe vera and calendula extract and multiple shoppers attest that the fragrance-free formula lathers and cleans well. Complete your in-shower regimen with the The Honest Company Sensitive Conditioner ($11).
For Dry Scalps: Mielle Rosemary Mint Scalp & Hair Strengthening Oil
The viral Mielle Rosemary Mint Scalp & Hair Strengthening Oil ($10) is a hydrating elixir that moisturizes dry scalps while smoothing ends. It's versatile and can be used as a deep conditioning treatment or to condition protective styles like braids. It has an invigorating minty scent that will make your scalp feel refreshed and relaxed.
For Hair Damage: Eva NYC Therapy Session Hair Mask
The viral Eva NYC Therapy Session Hair Mask ($16) contains argan oil to hydrate hair and plant protein to increase strength and elasticity. The weekly treatment gives your end TLC without sulfates, parabens, phthalates, artificial colors, mineral oil, or gluten.
For Blond Hair: John Frieda Violet Crush for Blondes Shampoo
If you have color-treated blond hair — whether all-over color or blonde highlights — the John Frieda Violet Crush for Blondes Shampoo ($11) helps remove brassiness to maintain (or revive) your color so that your hair has that fresh-out-of-the-salon feeling. It has an ultra-violet pigment that counteracts yellow tones. For best results, use it with the John Frieda Violet Crush for Blondes Conditioner ($11).
To Detangle: Odele Leave-in Detangling Tonic
Consider the Odele Leave-in Detangling Tonic ($12) the elevated and clean version of your childhood tangle-taming tray. It's formulated for all hair types and works double-duty to promote your overall hair health with amino acids and plant proteins. Learn more via our complete review of the Odele Leave-in Detangling Tonic.
Editor Quote: "The Odele Leave-in Detangling Tonic ($11) left my hair feeling soft and hydrated with no tangles and knots. My hair still had bounce and movement with no heaviness or stickiness whatsoever. You can even use the leave-in to refresh your curls and waves for a midweek pick-me-up." — Anvita Reddy, assistant editor, Commerce
Dry Shampoo for Dark Hair: Batiste Dark Brown Dry Shampoo
If you're searching for a reliable dry shampoo for dark hair that doesn't leave white powdery residue, the Batiste Dark Brown Dry Shampoo ($9) is a favorite among Target customers with a near five-star rating. It absorbs excess oil and adds volume at the roots, formulated with a hint of color that blends seamlessly into dark hair.
To Strengthen: Revolution Haircare Plex Step 3 Bond Restore Treatment
The Revolution Haircare Plex Step 3 Bond Restore Treatment ($10) has been compared to another popular bond-building range with a higher price tag. Though the two lines utilizes different ingredients, this one contains plant proteins that the brand claims will strengthen, repair, and hydrate your hair — for a wildly good price. For more, read our complete review of the Revolution Haircare Plex Line.
Editor Quote: "What I like most about the Revolution Haircare Plex line is that it's affordable (everything costs between $8 and $10), it looks good in my shower, and it does a good job making my hair look its best." — Marisa Petrarca, contributing editor, Commerce
For Oily Roots: Kristin Ess Style Reviving Dry Shampoo With Vitamin C
The Kristin Ess Style Reviving Dry Shampoo With Vitamin C ($15) absorbs oil and eliminates odor on second (or third, or fourth)-day hair. You can also use it on clean hair to add volume or dirty hair to soak up oil. For more, check out our in-depth review of the Kristin Ess Style Reviving Dry Shampoo.
Editor Quote: "Although this formula does come out in white powder form, it seamlessly blends into the rest of my hair with a few taps. It also smells incredible — not too intense but just sweet and fresh enough — and visibly absorbs oil. I can get away with washing my hair twice a week, and I rely on this in between. A few sprays at the roots, and I'm good to go." — Erin Cullum, former editor
For Dandruff: TPH By Taraji Never Salty Exfoliating Sugar Scalp Scrub Rinse
Bid adieu to dandruff, flakiness, and buildup with the help of the Being Frenshe Multi-Tasking Body & Scalp Scrub ($15). The brand recommends using the sugar and oil-based scrub once a week before shampooing for a deep clean. What we love most is that it doubles as a smoothing body scrub.
For Dry Hair: Monday Moisture Conditioner
If you have dry, brittle hair, look no further than the Monday Moisture Conditioner ($7). It's formulated with coconut oil to soften ends as well as shea butter to intensely hydrate the scalp. Plus, it utilizes hydrolyzed rice protein to strengthen hair over time, which will lead to less breakage. Team it with the Monday Moisture Shampoo ($8) for best results.
For Men: Pacinos Styling Pomade
The Pacinos Styling Pomade ($16) keeps your style locked into place all day — even those with thick and coarse hair. Reviewers rave about its nongreasy texture, natural finish, and strong hold.
To Refresh Curls: Rizos Curls Refresh & Detangle Spray
Give your curls a pick-me-up with the Rizos Curls Refresh & Detangle Spray ($20), which detangles and refreshes in between wash days. Shoppers say it's a must-have for preventing frizz and delivering hydration. It's sulfate, silicone, and paraben-free and uses coconut oil, olive oil, and shea butter to nourish hair.
For Product Buildup: Odele Clarifying Shampoo Clean, Sulfate Free, Hair and Scalp Detox Treatment
The Odele Clarifying Shampoo Clean, Sulfate Free, Hair and Scalp Detox Treatment ($12) removes it all (product buildup, chlorine, and hard water deposits) without making your hair feel dry and brittle. It lathers without sulfates and gives you a deep clean. Just note that the brand only recommends using it once per week, unless you're a swimmer or have hard water; in that case, you may need to use it more frequently. And be sure to follow it up with a moisturizing conditioner, such as the Odele Moisture Repair Conditioner Clean, Deep Conditioning for Dry or Damaged Hair ($12).
For Shine: OGX Renewing + Argan Oil of Morocco Weightless Healing Dry Oil Lightweight Hair Oil Mist
Complete your hairstyle with a spritz of the OGX Renewing + Argan Oil of Morocco Weightless Healing Dry Oil Lightweight Hair Oil Mist ($7). It'll instantly give your hair a boost of shine and help tame flyaways, too.
For a Custom Routine: Function of Beauty Wavy Hair Conditioner Base with Argan Oil
Customize your hair routine with the Function of Beauty Wavy Hair Conditioner Base with Argan Oil ($10). How it works? First, pick your base (wavy, curly, straight, or coily), followed by one of three different boosters to help you achieve your unique hair goals. Target's most highly rated option is the Function of Beauty Strengthen #HairGoal Booster Shots with Pea Sprout Extract ($3).
