As bonafide beauty aficionados, we've explored nearly every corner of social media to discover the latest and greatest trends and products, from TikTok to Instagram. But there was one bold frontier we hadn't yet dipped into, until now: Reddit. And dip we did, into the under-the-radar world of indie beauty with the subreddit Indiemakeupandmore. The essential brand for magnetically alluring eye shadow? We found it. What product will give you the ultimate dewy glow? We'll tell you (after Reddit told us). Ahead, we've rounded up Reddit's best-loved indie beauty brands you need to add to cart ASAP.