The Best New Makeup Launches to Look Forward to in 2021 — So Far
The only thing we love more than brand-new beauty products are brand-new beauty products that launch at the start of an all-new year. It's too soon to say what kinds of things 2021 has in store for us, but what we do know already is that our makeup bags won't be lacking any extra products. Some of your favorite affordable beauty brands are already looking ahead and sharing what's being added to their lineups in 2021, and since next year will be one filled with lots of bold, nostalgic makeup trends according to the pros, why not purchase a few bold products that'll help you follow them?
From lightweight lip stains to felt-tip eyeliner, we're taking you through some next-level beauty launches you'll be crazy not to snag once they hit the market. Ahead, check out a few of the best makeup products launching in the new year, and start making plans to shop them now.
Lime Crime Venus Liquid Eyeliner
If you're looking for a vibrant AF eyeliner that you can start and end your day with, the Lime Crime Venus Liquid Eyeliner ($18) is where it's at. Each color is created using a smudge-proof, quick-drying formula that won't transfer, fade, or move no matter how crazy your day gets.
The Lip Bar Just a Tint 3-in-1 Tinted Skin Conditioner
Nothing says "barely there" like The Lip Bar Just a Tint 3-in-1 Tinted Skin Conditioner ($17), which hydrates the skin like a moisturizer while also adding just enough of a tint to make your complexion look even more perfect.
Essence Pretty Natural Hydrating Foundation
"Pretty" and "natural" aren't in this product's name for nothing. The Essence Pretty Natural Hydrating Foundation ($7) is infused with hyaluronic acid to keep your skin nice and moisturized while providing a medium coverage that doesn't feel too heavy.
Fenty Beauty Pro Filt’r Soft Matte Powder Foundation
Fenty Beauty's award-winning, full-coverage foundation is now available in powder form. The Fenty Beauty Pro Filt'r Soft Matte Powder Foundation ($36) features a buildable formula that delivers a soft, matte finish that provides long-lasting results.
Maybelline New York Lash Sensational Sky High Mascara
The "sky high" in Maybelline New York Lash Sensational Sky High Mascara ($9) isn't an embellishment. Available in four colors, this mascara was formulated with bamboo extract and fibers to give you the boldest, most voluminous lashes you've ever seen.
Jason Wu Beauty Hot Fluff Lipsticks
There's nothing we love more than a multitasker. The Jason Wu Beauty Hot Fluff Lipsticks ($12, launching January 2021) can be used to add a pop of color to not just your lips, but also to your eyes and cheeks.
L’Oréal Paris Skin Paradise Tinted Moisturizer
The L'Oréal Paris Skin Paradise Tinted Moisturizer ($17, launching January 2021) is a witch hazel and aloe vera-infused that provides natural coverage without making your skin feel heavy and weighed down. It also features broad spectrum SPF 19 to keep your skin glowing and protect it from the elements.
NYX Professional Makeup Lift & Snatch Brow Tint Pen
The NYX Professional Makeup Lift & Snatch Brow Tint Pen ($11, launching January 2021) uses a smudge-proof and transfer-proof formula that applies with a superfine tip allowing you to create ultra-fine strokes, because your brows deserve to receive all the love they can get.
L’Oréal Paris Brilliant Signature Lip Stain
Lip products definitely aren't going anywhere in 2021, and if you want to wear something that'll give you the same bold color as a liquid lipstick with a slightly more lightweight feel, the L'Oréal Paris Brilliant Signature Lip Stain ($12, launching January 2021) will definitely deliver.
NYX Professional Makeup Marshmallow Primer
Any beauty product that makes us think of dessert is one we can get behind — especially one like the NYX Professional Makeup Marshmallow Primer ($17), using which is like receiving the benefits of 10 different products in one. The product is infused with marshmallow root extract that's meant to soothe, hydrate, and tone the skin, leaving you with a smooth canvas to apply your makeup on.
Maybelline New York SuperStay Spiced Edition
Maybelline's bestselling SuperStay Matte Ink is back in a series of warm, spicy hues. The Maybelline New York SuperStay Spiced Edition's ($9, launching January 2021) warm earth tones were inspired by the energy of New York City, and the luxurious shades have staying power that lasts for up to 16 hours.