12 New Makeup Launches at Ulta We're Excited to Play With This August

Published on 8/6/2020 at 4:00 PM

Urban Decay

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Our makeup routines have definitely changed in the last few months, but we've been having fun with products recently. Whether we're perfecting our no-makeup makeup look or playing with statement eye looks, there are a few new releases our makeup drawers could definitely use, and we're finding them all at Ulta. The beauty retailer has both high-end and drugstore makeup, so you can grab whatever you could possibly need. This August, try these 12 new launches.

Whether you're looking for lip gloss you can wear every day, your new favorite foundation with skin-care benefits, or a vibrant eyeshadow palette, these are the picks you'll be lusting after. Plus, there are so many cool new mascaras to choose from. Keep reading to shop our picks.

Too Faced Plump & Prime Face Plumping Primer Serum

Keep you skin looking beautiful and ready for makeup with this Too Faced Plump & Prime Face Plumping Primer Serum ($42).

Too Faced Plump & Prime Face Plumping Primer Serum

From

$42

Urban Decay Cosmetics Stay Naked Face and Lip Tint

This Urban Decay Cosmetics Stay Naked Face and Lip Tint ($26) comes in a bunch of different shades, and we love how versatile the product is.

Urban Decay Cosmetics Stay Naked Face and Lip Tint

From

$26

Morphe Glassified Lip Oil

This glossy Morphe Glassified Lip Oil ($9) feels like the best kind of beauty throwback.

Morphe Glassified Lip Oil

From

Benefit Cosmetics Eye Beam Gel Highlighter

This Benefit Cosmetics Eye Beam Gel Highlighter ($24) is meant to be used on the eyes and cheeks for a pretty, natural glow.

Benefit Cosmetics Eye Beam Gel Highlighter

From

$24

Morphe 35C Everyday Chic Artistry Palette

Just think of how many looks you can create with this Morphe 35C Everyday Chic Artistry Palette ($25).

Morphe 35C Everyday Chic Artistry Palette

From

$25

It Cosmetics Your Skin But Better Foundation + Skincare

If you want your foundation to do double duty, this It Cosmetics Your Skin But Better Foundation + Skincare ($40) is genius. It provides plenty of coverage and skin-care benefits in 40 shades.

It Cosmetics Your Skin But Better Foundation + Skincare

From

$40

Urban Decay Cosmetics Lash Freak Volumizing & Lengthening Mascara

This Urban Decay Cosmetics Lash Freak Volumizing & Lengthening Mascara ($25) provides everything we could want in a mascara.

Urban Decay Cosmetics Lash Freak Volumizing & Lengthening Mascara

From

$25

Dermablend Travel Size Loose Setting Powder

This mini Dermablend Travel Size Loose Setting Powder ($12) will keep your makeup in place.

Dermablend Travel Size Loose Setting Powder

From

$12

BareMinerals Strength & Length Serum Infused Mascara

Strengthen your lashes while making them appear longer with this BareMinerals Strength & Length Serum Infused Mascara ($22).

BareMinerals Strength & Length Serum Infused Mascara

From

$22

Buxom Full Force Plumping Lipstick — '90s Nudes

We love Buxom's plumping lip gloss, and now this Buxom Full Force Plumping Lipstick — '90s Nudes ($20) is here. There are such pretty shades, and it really does give a slightly plumping effect.

Buxom Full Force Plumping Lipstick — '90s Nudes

From

$20

L'Oréal Age Perfect Luminous Hydrating Lipstick

There are so many pretty shades to choose from when it comes to this L'Oréal Age Perfect Luminous Hydrating Lipstick ($11).

L'Oréal Age Perfect Luminous Hydrating Lipstick

From

$11

Urban Decay Cosmetics Naked Ultraviolet Eyeshadow Palette

We're so into all the fun shades in this Urban Decay Cosmetics Naked Ultraviolet Eyeshadow Palette ($49).

Urban Decay Cosmetics Naked Ultraviolet Eyeshadow Palette

From

$49