12 New Makeup Launches at Ulta We're Excited to Play With This August
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Our makeup routines have definitely changed in the last few months, but we've been having fun with products recently. Whether we're perfecting our no-makeup makeup look or playing with statement eye looks, there are a few new releases our makeup drawers could definitely use, and we're finding them all at Ulta. The beauty retailer has both high-end and drugstore makeup, so you can grab whatever you could possibly need. This August, try these 12 new launches.
Whether you're looking for lip gloss you can wear every day, your new favorite foundation with skin-care benefits, or a vibrant eyeshadow palette, these are the picks you'll be lusting after. Plus, there are so many cool new mascaras to choose from. Keep reading to shop our picks.
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Too Faced Plump & Prime Face Plumping Primer Serum
Keep you skin looking beautiful and ready for makeup with this Too Faced Plump & Prime Face Plumping Primer Serum ($42).
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Urban Decay Cosmetics Stay Naked Face and Lip Tint
This Urban Decay Cosmetics Stay Naked Face and Lip Tint ($26) comes in a bunch of different shades, and we love how versatile the product is.
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Morphe Glassified Lip Oil
This glossy Morphe Glassified Lip Oil ($9) feels like the best kind of beauty throwback.
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Benefit Cosmetics Eye Beam Gel Highlighter
This Benefit Cosmetics Eye Beam Gel Highlighter ($24) is meant to be used on the eyes and cheeks for a pretty, natural glow.
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Morphe 35C Everyday Chic Artistry Palette
Just think of how many looks you can create with this Morphe 35C Everyday Chic Artistry Palette ($25).
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It Cosmetics Your Skin But Better Foundation + Skincare
If you want your foundation to do double duty, this It Cosmetics Your Skin But Better Foundation + Skincare ($40) is genius. It provides plenty of coverage and skin-care benefits in 40 shades.
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Urban Decay Cosmetics Lash Freak Volumizing & Lengthening Mascara
This Urban Decay Cosmetics Lash Freak Volumizing & Lengthening Mascara ($25) provides everything we could want in a mascara.
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Dermablend Travel Size Loose Setting Powder
This mini Dermablend Travel Size Loose Setting Powder ($12) will keep your makeup in place.
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BareMinerals Strength & Length Serum Infused Mascara
Strengthen your lashes while making them appear longer with this BareMinerals Strength & Length Serum Infused Mascara ($22).
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Buxom Full Force Plumping Lipstick — '90s Nudes
We love Buxom's plumping lip gloss, and now this Buxom Full Force Plumping Lipstick — '90s Nudes ($20) is here. There are such pretty shades, and it really does give a slightly plumping effect.
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L'Oréal Age Perfect Luminous Hydrating Lipstick
There are so many pretty shades to choose from when it comes to this L'Oréal Age Perfect Luminous Hydrating Lipstick ($11).
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Urban Decay Cosmetics Naked Ultraviolet Eyeshadow Palette
We're so into all the fun shades in this Urban Decay Cosmetics Naked Ultraviolet Eyeshadow Palette ($49).