We've partnered with Luv Betsey by Betsey Johnson to share the new and affordable launches from this Walmart-exclusive collection.
Yes, us beauty enthusiasts are willing to spend a lot of money to craft the perfect beauty routine. On average, we can expect to spend about $225,000 in our entire lifetime on everything from makeup to skin care to fragrance, but that doesn't mean we aren't savvy about what we're buying and the deals we're getting. In fact, the effectiveness of a product is rarely dependent on its price. Often you'll find a $7 lipstick and cherish it for a lifetime (OK, not a whole lifetime, but you get the point).
This save vs. splurge ethos is exactly what got us so excited about Luv Betsey by Betsey Johnson, a Walmart-exclusive makeup collection that launched this month. Not only is it affordable (everything is $10) and bursting with fun and pigmented color, but it completely embodies the long-standing whimsical and embellished aesthetic Johnson famously established during the '60s. In other words, it checks all of our boxes. The only thing left to do is shop.
Luv Betsey by Betsey Johnson Eyeshadow Palette
Everyone should have a neutral eyeshadow palette in their life, but not one that costs more than your lunch. The Luv Betsey by Betsey Johnson 12 Shade Eyeshadow Palette ($10) is packed with 12 flattering shades that work for your every mood, whether you're looking for some sparkle or a brown smoky eye.
Luv Betsey by Betsey Johnson Black Mascara + Eyeliner Duo
Nothing turns up the drama quite like the Luv Betsey by Betsey Johnson Black Mascara + Eyeliner Duo ($10). The combination of the creamy jet-black eyeliner, which looks even better when slightly smudged on the outer corners of your eyes, and volumizing mascara screams "I am one of those melodramatic fools."
Luv Betsey by Betsey Johnson Lipstick Set
No makeup routine is complete without a bold lipstick. Luckily, the Luv Betsey by Betsey Johnson Lipstick Set ($10) comes with four options — Rock On (honey nude), Fierce (mauve), Vintage (berry), and Punk (red) — that will upgrade even your most mundane makeup look to playful and glam.
Luv Betsey by Betsey Johnson Glitter Gel Palette
Glitter is usually a total fuss to play around with, but the Luv Betsey by Betsey Johnson Glitter Gel Palette ($10) makes it easy. These six glitter gels are easy to use, filled with showstopping sparkle, and totally affordable. Bonus: you can use these on your face and body!
Luv Betsey by Betsey Johnson Highlighter Palette
The cherry on top of every makeup look is highlighter. Are you missing one from your routine? Try the Luv Betsey by Betsey Johnson Highlighter Palette ($10), which includes three highlighter shades that can be used alone or mixed together to create the perfect glow.
Luv Betsey by Betsey Johnson Lip Gloss Creams Trio
Glossy lips are officially back en vogue, which means buying the Luv Betsey by Betsey Johnson Lip Gloss Creams Trio ($10) is a must. Inside you'll find three shades — Dress Up (a white shimmer), Tutu (a pink shimmer), and Bubbly (a gold shimmer) — that will dress up any look with some glossy shine.
Luv Betsey by Betsey Johnson Brush Kit With Cosmetic Bag
There are some makeup products that are totally worth splurging on, but makeup brushes aren't usually one of them. The Luv Betsey by Betsey Cosmetics Brush Kit With Cosmetic Bag ($10) comes with four brushes (for the face and eyes) and a cute bag to hold everything without exceeding $10. Now that's a deal we can get behind.
Luv Betsey by Betsey Johnson Lip Gloss Shimmer Trio
When you're looking for that lacquered look but with a side of sparkle, check out the Luv Betsey by Betsey Johnson Lip Gloss Shimmer Trio ($10). Here, you'll find three shades that will make your lips glisten and smell really good thanks to their sweet, but subtle, scent.
Betseyfied by Betsey Johnson
What's pretty, punk, and playful? Answer: Betseyfied by Betsey Johnson ($10). This pink bottle is sparkling with citrus and floral notes that truly blossom with every minute they're on your skin. But don't overlook the underlying layers of caramel, amber, and vanilla that help to soften this fun and flirty fragrance.
