I’m Obsessed with Everything Blue for My Beauty Routine and You Should Be, Too

Violette_FR
Violette_FR
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The hold that Eiffel 65 had on the airwaves in 1998 cannot be overstated. If you were old enough to turn the radio dial pre-Y2K, it was inevitable that you'd start belting "I'm blue, da ba dee da ba di" at the top of your lungs because we were all, in fact, living in a blue world. This obsession rightfully translated to our beauty routines as well, with blue eyeliner, nail polish, hair color, and eyeshadow all appearing on the biggest names of the era. Now, with our '90s-everything obsession showing no signs of slowing down, I'm happy to report that blue products are finding new life in the beauty world, and I'm as eager a participant as ever.

Blue tones are getting the VIP treatment in this latest beauty renaissance, debuting on the runways at Christian Siriano, Kim Shui, Maryam Nassir Zadeh, and more season after season. Plus, everyone from megawatt stars to TikTok royalty are proving that blue makeup and nails have grown up since the '90s — with a serious glow up to match.

Ready to try out the trend for yourself? Below are 10 essential blue beauty products to add to your routine.

Best Blue Hair Dye
revlon.com

Best Blue Hair Dye

Revlon ColorSilk Digitones™ Permanent Hair Color in Silver Blue ($6)

Playing with blue beauty products is not the moment to shy away from bold choices. Why not embrace the drama with a dazzling new 'do in a mysterious silvery blue shade?

Best Blue Eyeliner
caliraybeauty.com

Best Blue Eyeliner

Caliray Beauty Surfproof Pencil in The Deeeeep ($20)

If you hear "blue eyeliner" and automatically think of a frosty baby blue, allow me to introduce a navy pencil into your life. It's a chic and unexpected alternative to classic black.

Best Blue Eyeshadow
ulta.com

Best Blue Eyeshadow

Urban Decay Cosmetics 24/7 Shadow Stick in Chaos ($27)

Graphic eyeliner is one of the most inspirational ways to rock a blue eye look, so turn to the best and most beloved formula in the business. The electric blue shade is so fearless and fun.

Best Blue Liquid Eyeshadow
violettefr.com

Best Blue Liquid Eyeshadow

Violette_FR Yeux Paint in Bleu de Minuit ($31)

Blue and sparkles are a match made in beauty heaven, so try this easy-to-use liquid shadow for a bold look that refuses to smudge.

Best Blue Lipstick
kvdveganbeauty.com

Best Blue Lipstick

KVD Beauty Epic Kiss Nourishing Vegan Butter Lipstick in Bluepink ($11)

For a truly daring makeup moment, this deep blue lipstick and buttery soft formula might just take the crown for the season.

Best Blue Multi-Stick
byredo.com

Best Blue Multi-Stick

Byredo Colour Stick in Medium Blue ($38)

There are no rules when it comes to blue makeup, and this multi-purpose cream stick is just begging for you to let your beauty imagination run wild.

Best Blue Mascara
toodbeauty.com

Best Blue Mascara

Tood Toodscara in Blue Mood ($24)

Don't underestimate the power of a blue mascara. This unexpected pop of royal blue is guaranteed to dazzle anyone in your path.

Best Blue Lip Gloss
surrattbeauty.com

Best Blue Lip Gloss

Surrat Lip Lustre in Je Ne Sais Quoi ($32)

For a classic pink gloss with just a hint of shimmery blue color, you can't beat this cult-favorite high shine formula.

Best Blue Nail Polish
jinsoon.com

Best Blue Nail Polish

JINSoon Nail Polish in Aero ($18)

If you're currently obsessed with the blueberry milk nails trend (who isn't?) then it's time to add this vibrant baby blue shade to your polish collection.

Best Blue Nail Tool
chanel.com

Best Blue Nail Tool

Chanel Beauty La Lime à Ongles ($30)

So you want to join in on the blue beauty fun but you're a little hesitant about where to start? An ultra chic navy nail file is the ideal on-the-go essential to keep your summer manicure on point.