Because the formula is a liquid, it swipes onto the skin fairly pigmented at first but after blending (and blending, and blending. . .) onto my cheeks, along my jaw, and on my temples, I was left with a natural-looking bronzed glow. (At the risk of sounding like I'm glorifying tanning without sunscreen I won't say sun-kissed, but it was kind of like that.) The spray bronzer doesn't streak or look patchy and dries to a nice soft finish. The formula is very forgiving — more forgiving than some powder or creams that I've tried — and doesn't go on too heavy with one application so you can build up the color.
My one disclaimer is that the step where you spray the bronzer onto your brush can get a little messy. It's no big deal, but I recommend doing it over the bathroom sink so that you can wipe away any falling residue.