51 New Makeup Products Launching This Fall That Deserve a Spot in Your Stash

Hermes
Hermes
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The fall offers a lot to enjoy — pumpkin spice candles, pumpkin spice coffee, pumpkin spice cookies — but testing new makeup launches comes in at number one on our list. Every season brings fun products to explore and play with, but the vampy lip colors, warm eyeshadow palettes, and sharp eyeliners launching this year are hard to beat.

Whether you're on the hunt for the latest innovations from a cult-favorite brand or searching for something completely new and unknown to you, there's no shortage of exciting products to test. From deep lipsticks to supersize eyeshadow palettes, gilded highlighters, and soft-matte complexion products, we rounded up all of the best new fall makeup products coming at you this year. Get your wallet ready and clear out some space in your makeup drawers, because there's a lot worth shopping this season.

Bite Beauty Yaysayer Plumping Lip Gloss
sephora.com

Bite Beauty Yaysayer Plumping Lip Gloss

The Bite Beauty Yaysayer Plumping Lip Gloss ($25) is a clean, high-shine gloss that uses antioxidant-rich cinnamon oil to naturally plump your lips.

YSL Beauty Satin Crush Mono Eyeshadow
yslbeautyus.com

YSL Beauty Satin Crush Mono Eyeshadow

The YSL Beauty Satin Crush Mono Eyeshadow ($30) comes in six neutral shades and offers smooth, satiny pigment.

Uoma Beauty Drama Bomb Extreme Volume Nourishing Mascara
ulta.com

Uoma Beauty Drama Bomb Extreme Volume Nourishing Mascara

The Uoma Beauty Drama Bomb Extreme Volume Nourishing Mascara ($20) is designed to give even the straightest, shortest lashes major volume and drama. It's the brand's first-ever mascara.

Lorac Pro Palette Artist Edition Meraki
lorac.com

Lorac Pro Palette Artist Edition Meraki

In honor of its 25th anniversary, Lorac released the Pro Palette Artist Edition Meraki ($45) featuring 25 of the most-loved eyeshadow shades by makeup artists.

Honest Beauty Gloss-C Lip Gloss
ulta.com

Honest Beauty Gloss-C Lip Gloss

The Honest Beauty Gloss-C Lip Gloss ($15) is packed with clean ingredients like pomegranate flower extract, jojoba oil, and coconut oil to soften your lips while adding a subtle hint of color.

Makeup Revolution Illuminate & Glow Liquid Highlighter
revolutionbeauty.com

Makeup Revolution Illuminate & Glow Liquid Highlighter

The Makeup Revolution Illuminate & Glow Liquid Highlighter ($15) gives your skin a radiant glow while blurring imperfections. It comes in three shades — champagne, bronze, and gold — and can be worn under, in place of, or mixed in with your foundation.

Makeup by Mario Master Metals Eyeshadow Palette
sephora.com

Makeup by Mario Master Metals Eyeshadow Palette

Kim Kardashian's go-to makeup artist launched his own namesake collection called Makeup by Mario, and the Master Metals Eyeshadow Palette ($48) is already a huge hit.

Lawless The Baby One Mini Eyeshadow Palette
sephora.com

Lawless The Baby One Mini Eyeshadow Palette

The Lawless The Baby One Mini Eyeshadow Palette ($25) is packed with romantic pink and mauve shades that range from matte to shimmer in finish.

Pacifica Twinkle Paint Liquid Shadow
ulta.com

Pacifica Twinkle Paint Liquid Shadow

The Pacifica Twinkle Paint Liquid Shadow ($12) is a sheer liquid eyeshadow that comes in three shimmery shades and can be applied with just your fingertips.

Haus Labs Head Rush Blush and Highlighter Duo
hauslabs.com

Haus Labs Head Rush Blush and Highlighter Duo

Lady Gaga's newest drop, the Haus Labs Head Rush Blush and Highlighter Duo ($26), will keep you glowing all year round.

Kosas The Big Clean Volumizing + Lash Care Mascara
sephora.com

Kosas The Big Clean Volumizing + Lash Care Mascara

For a clean mascara formula that delivers results, try the Kosas The Big Clean Volumizing + Lash Care Mascara ($26). It gives you big, fluffy lashes while also helping to promote growth.

Huda Beauty Haze Obsessions Palette in Khaki Haze
hudabeauty.com

Huda Beauty Haze Obsessions Palette in Khaki Haze

The latest addition to the Obsessions collection of palettes is the new Huda Beauty Haze Obsessions Palette ($29) in Khaki Haze. It officially launches on Sept. 15 and includes golden, peachy, and desert tan shades for fall.

Rouge Hermès Matte Lipstick Rose Nuit
hermes.com

Rouge Hermès Matte Lipstick Rose Nuit

It's hard to pick a favorite Hermès lipstick from its fall 2020 collection, but if you can only scoop up one, why not try the universally flattering pink shade, Rouge Hermès Matte Lipstick Rose Nuit ($72)?

Laura Mercier Translucent Loose Setting Powder in Honey
sephora.com

Laura Mercier Translucent Loose Setting Powder in Honey

Banana powder is making a comeback this season, and the Laura Mercier Translucent Loose Setting Powder in Honey ($39) is the perfect warm and sunny shade.

Rare Beauty by Selena Gomez Soft Pinch Liquid Blush
sephora.com

Rare Beauty by Selena Gomez Soft Pinch Liquid Blush

The pigment of the Rare Beauty by Selena Gomez Soft Pinch Liquid Blush ($20) will stop you in your tracks. The tiniest bit of product packs a big colorful punch.

Stila Plumping Lip Glaze
ulta.com

Stila Plumping Lip Glaze

The Stila Plumping Lip Glaze ($24) high-shine formula plumps and hydrates your lips. It comes in six pink and red shades.

Cover FX Monochromatic Lip Color
ulta.com

Cover FX Monochromatic Lip Color

The Cover FX Monochromatic Lip Color ($21) is a velvety-soft liquid lipstick that dries down to a matte finish. It comes in six shades to match the brand's bestselling Blush Duos.

Tower 28 Beauty ShineOn Milky Lip Jelly Gloss
sephora.com

Tower 28 Beauty ShineOn Milky Lip Jelly Gloss

The Tower 28 Beauty ShineOn Milky Lip Jelly Gloss ($14) comes in four pinky-neutral shades that are perfect for fall. The formula is juicy but not sticky.

EM Cosmetics Pick Me Up Volume + Length Mascara
emcosmetics.com

EM Cosmetics Pick Me Up Volume + Length Mascara

The EM Cosmetics Pick Me Up Volume + Length Mascara ($24) uses tubing and fibers to build onto your natural lash length.

Araceli Beauty Tequila Highlighter
aracelibeauty.com

Araceli Beauty Tequila Highlighter

The Araceli Beauty Tequila Highlighter ($24) is a rich and buttery golden highlighter that's formulated with agave oil.

Wonder Blading Brow Masque & Activator
wonderskin.com

Wonder Blading Brow Masque & Activator

The Wonder Blading Brow Masque & Activator ($36) has everything you need to create soft, natural-looking brows that are waterproof, transfer-proof, and smudge-proof.

Trinny London The Right Light Highlighter
trinnylondon.com

Trinny London The Right Light Highlighter

The Trinny London The Right Light Highlighter ($33) has a beautiful golden pink color that illuminates all complexions.

Roen Beauty Kiss My . . . Liquid Lip Balm
sephora.com

Roen Beauty Kiss My . . . Liquid Lip Balm

The Roen Beauty Kiss My . . . Liquid Lip Balm ($26) is a lip balm-lip gloss hybrid that gives you the shine and color of a gloss, but the moisture of a balm.

Lune & Aster SuperStar Bronzer
bluemercury.com

Lune & Aster SuperStar Bronzer

To warm up your complexion, try the Lune & Aster SuperStar Bronzer ($34). It has a slight shimmer to it and will give your face a light contour.

Anastasia Beverly Hills Micro-Stroking Detailing Brow Pen
sephora.com

Anastasia Beverly Hills Micro-Stroking Detailing Brow Pen

A leader in the brow space since 2000, this Anastasia Beverly Hills Micro-Stroking Detailing Brow Pen ($22) is the brand's first brow launch in almost two years. It comes in nine shades and allows you to mimic the look of natural hair.

Lottie London Oil Slick Lip Oil
ulta.com

Lottie London Oil Slick Lip Oil

The Lottie London Oil Slick Lip Oil ($7) gives you shiny, juicy lips without the sticky feeling. The formula comes in this sheer pink and crystal clear.

Ace Beaute Nostalgia Palette
acebeaute.com

Ace Beaute Nostalgia Palette

You can create hundreds of bright eye makeup looks with the Ace Beaute Nostalgia Palette ($39). It consists of 15 richly pigmented colors that blend into skin smoothly.

Becca Cosmetics Light Gleam Primer & Topper Liquid Eyeshadow
ulta.com

Becca Cosmetics Light Gleam Primer & Topper Liquid Eyeshadow

The Becca Cosmetics Light Gleam Primer & Topper Liquid Eyeshadow ($26) is a dual-ended liquid eyeshadow and primer that allows you to create saturated, shimmery eyeshadow looks.

Fenty Beauty Snap Shadows Mix & Match Eyeshadow Palette in 10 Money
sephora.com

Fenty Beauty Snap Shadows Mix & Match Eyeshadow Palette in 10 Money

The 10 Money shade of the Fenty Beauty Snap Shadows Mix & Match Eyeshadow Palette ($25) is perfect for fall with its six pans of deep green and gold hues.

Maybelline New York Banana Loose Setting Powder
amazon.com

Maybelline New York Banana Loose Setting Powder

The Maybelline New York Banana Loose Setting Powder ($10) gives your skin a smooth, matte finish and blurs your makeup for a soft-focus effect.

Sol de Janeiro Brazilian Kiss Tinted Cupuaçu Lip Butter
soldejaneiro.com

Sol de Janeiro Brazilian Kiss Tinted Cupuaçu Lip Butter

Say hello to soft, buttery-smooth lips with the Sol de Janeiro Brazilian Kiss Tinted Cupuaçu Lip Butter ($20). Each shade gives you sheer, buildable color.

NYX Professional Makeup Sweet Cheeks Soft Cheek Tint
ulta.com

NYX Professional Makeup Sweet Cheeks Soft Cheek Tint

The buildable formula of the NYX Professional Makeup Sweet Cheeks Soft Cheek Tint ($9) allows you to add a natural flush of color to your cheeks.

It Cosmetics Your Skin But Better Foundation + Skincare
ulta.com

It Cosmetics Your Skin But Better Foundation + Skincare

The name says it all: It Cosmetics Your Skin But Better Foundation + Skincare ($40) delivers barely there (but buildable) coverage and comes in 40 shades.

Charlotte Tilbury Pillow Talk Push Up Lashes! Mascara
charlottetilbury.com

Charlotte Tilbury Pillow Talk Push Up Lashes! Mascara

Coming very soon on Aug. 26 is the first mascara in the Pillow Talk line, the Charlotte Tilbury Pillow Talk Push Up Lashes! Mascara ($29). It offers extreme volume and lift to your lashes.

Pat McGrath Labs Mothership Rose Decadence Eyeshadow Palette
sephora.com

Pat McGrath Labs Mothership Rose Decadence Eyeshadow Palette

The Pat McGrath Labs Mothership Rose Decadence Eyeshadow Palette ($65) is a six-shade eyeshadow palette with colors inspired by soft roses. Use them together for a full glam look or individually.

Milk Makeup Kush Liquid Eyeliner
sephora.com

Milk Makeup Kush Liquid Eyeliner

The Milk Makeup Kush Liquid Eyeliner ($22) is a felt-tip waterproof liquid eyeliner pen that allows you to draw on a perfect wing.

Ilia Beauty Balmy Gloss Tinted Lip Oil
iliabeauty.com

Ilia Beauty Balmy Gloss Tinted Lip Oil

The Ilia Beauty Balmy Gloss Tinted Lip Oil ($26) comes in six shades and offers deep hydration with a glossy sheen of color.

Vesca Beauty Stargaze Luminous Glow
vescabeauty.com

Vesca Beauty Stargaze Luminous Glow

The Vesca Beauty Stargaze Luminous Glow ($28) is a creamy powder highlighter that comes in four shades to fit every skin tone.

Morphe 35C Everyday Chic Artistry Palette
morphe.com

Morphe 35C Everyday Chic Artistry Palette

There's nothing not to love about the Morphe 35C Everyday Chic Artistry Palette ($25). It offers a variety of matte and shimmery eyeshadow shades that range from soft neutrals to deeply pigmented purples and pinks.

E.l.f. Cosmetics Bite Size Face Blush & Highlighter Duo
elfcosmetics.com

E.l.f. Cosmetics Bite Size Face Blush & Highlighter Duo

The E.l.f. Cosmetics Bite Size Face Blush & Highlighter Duo ($3) allows you to customize your highlighter, bronzer, and blush look with shades that complement every skin tone.

One/Size by Patrick Starrr Eye Popper Sparkle Vision Liquid Eyeshadow
sephora.com

One/Size by Patrick Starrr Eye Popper Sparkle Vision Liquid Eyeshadow

You can trust that the One/Size by Patrick Starrr Eye Popper Sparkle Vision Liquid Eyeshadow ($22) will stay in place and give you an ultrapigmented glitter finish.

MAC Powder Kiss Liquid Lipcolour
ulta.com

MAC Powder Kiss Liquid Lipcolour

The MAC Powder Kiss Liquid Lipcolour ($24) gives you the same ultrapigmented color that you love from the classic Powder Kiss but in a whipped, mousse-like texture.

Patrick Ta Major Glow All-Over Glow Balm
sephora.com

Patrick Ta Major Glow All-Over Glow Balm

The Patrick Ta Major Glow All-Over Glow Balm ($50) is a moisturizing face and body gloss that comes in two shades and gives your skin a glass-like shine.

BareMinerals Strength & Length Serum Infused Brow Gel
ulta.com

BareMinerals Strength & Length Serum Infused Brow Gel

The BareMinerals Strength & Length Serum Infused Brow Gel ($22) helps to nourish your brows with its plant-based brow serum while adding a hint of natural color.

Essence My Skin Perfector Loose Fixing Powder
ulta.com

Essence My Skin Perfector Loose Fixing Powder

The Essence My Skin Perfector Loose Fixing Powder ($6) is an ultralightweight powder that locks in your foundation for all-day wear. It comes in six shades so you can find your true second-skin match.

Deck of Scarlet Mistake Proof Bronzer
deckofscarlet.com

Deck of Scarlet Mistake Proof Bronzer

You've probably tried cream, powder, and even gel bronzer, but what about spray? The Deck of Scarlet Mistake Proof Bronzer ($36) gives you a natural contour with its innovative mist formula.