15 Celebrity Beauty Products That Are Worth the Hype, According to Our Editors

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Last year, we saw a lot of celebrity beauty brands come to fruition. Selena Gomez's Rare Beauty, Pharrell Williams's Humanrace, and Alicia Keys's Keys Soulcare joined the likes of already-established celebrity-owned hair, makeup, and skin-care brands such as Kylie Jenner's Kylie Cosmetics, Rihanna's Fenty Beauty, and Jessica Alba's Honest Beauty — and there are plenty more where that came from.

As editors, every time a new actor or singer announces they are going to launch a beauty brand, we collectively raise an eyebrow. For some, it makes sense, but for others, it can feel a bit random. We do our due diligence to test all of the products, often before they even come to market, which is why we can definitively say we know which celebrity beauty companies are 100 percent worth the hype they drum up.

If you've ever been curious if Lady Gaga's Haus Labs lip glosses or Tracee Ellis Ross's hair-care line are as good as people say, you're in luck. We asked our editors to share their favorite celebrity beauty products across the hair, makeup, and skin-care categories. Keep reading to see what made the list.

Alicia Keys's Keys Soulcare Skin Transformation Cream
ulta.com

Alicia Keys's Keys Soulcare Skin Transformation Cream

"I love when a beauty product feels like an experience or a ritual, and that's the best way I can describe the Keys Soulcare Skin Transformation Cream ($30). Even though the cream has all of these rich ingredients, it doesn't feel heavy like most nighttime moisturizers. It glides really smoothly onto the skin and feels lightweight. Within minutes of applying it, the formula absorbs completely into a soft finish and isn't sticky or greasy. When I say that I wanted to bathe in this jar, I mean it. The consistency feels so hydrating that you just want to keep reapplying it over and over. The glow it gives your skin is also addictive; it leaves you with a dewy, radiant-looking complexion." — Jessica Harrington, associate beauty editor

Selena Gomez's Rare Beauty Perfect Strokes Matte Liquid Liner
sephora.com

Selena Gomez's Rare Beauty Perfect Strokes Matte Liquid Liner

"The first thing I notice (and appreciate) about the Rare Beauty Perfect Strokes Matte Liquid Liner ($19) is how smooth the application is. It seems almost like the pen glides over my eye without me even having to do any work. The tip of the pen itself is also pretty firm, which makes creating a wing with a super-sharp tip a lot easier than with other products. And before you ask — yes, it's also smudge-proof." — Danielle Jackson, assistant beauty editor

Rihanna's Fenty Beauty Gloss Bomb Lip Gloss
sephora.com

Rihanna's Fenty Beauty Gloss Bomb Lip Gloss

"I am a lip-gloss-lover, and the Fenty Beauty by Rihanna Gloss Bomb Lip Gloss ($19) is one of my all-time favorites. It is super glossy, smells great, and always makes my lips look good. I like the shade Fenty Glow, which is a great neutral, but my number one is Fu$$y, which is a perfect pink. It's soft and super shiny, which is basically all you can ask for in a lip gloss. I always come back to this product, and it's essential for me." — India Yaffe, associate editor, shop

Priyanka Chopra's Anomaly Dry Shampoo
target.com

Priyanka Chopra's Anomaly Dry Shampoo

"This is probably one of the best dry shampoos I have ever used. The Anomaly Dry Shampoo ($7) is clear, and therefore it doesn't leave a white cast. There is no grittiness or weird residue either — my hair still had movement. It feels super lightweight, and while it doesn't feel like freshly washed hair, it makes my third-day hair look like second-day hair. The dry shampoo doesn't leave my roots completely oil-free and dry with no luster; there is still some shine to my hair. It doesn't provide dramatic volume, but there is some lift. It makes your hair look more presentable rather than excessively oily." — Anvita Reddy, editorial contributor, shop

Lady Gaga's Haus Laboratories LE Riot Lip Gloss
amazon.com

Lady Gaga's Haus Laboratories LE Riot Lip Gloss

"I'm not sure if it's because Lady Gaga chose to sell her first beauty brand on Amazon or that it's just not promoted enough ('Rain on Me' YouTube tutorials were a missed opportunity!), but Haus Labs deserves all of the hype it has yet to receive, especially the Haus Laboratories LE Riot Lip Gloss ($18). I know, lip gloss isn't most people's necessity, but it's mine, and I've raved to every friend who will listen that this is, hands down, the best lip gloss they will ever use. It somehow has the staying power of a stain while also managing to pack the pigment of a lipstick, making it an absolute win in my book. I often find that when I'm using celebrity beauty brands, I'm thinking, 'Oh, this will make me feel like so-and-so,' but it never does. But when I wear this lip gloss, I'm suddenly overcome with the power of Lady Gaga, and for that I'm grateful." — Samantha Sasso, beauty editor, Brandshop

Rihanna's Fenty Skin Fat Water Pore-Refining Toner Serum
fentybeauty.com

Rihanna's Fenty Skin Fat Water Pore-Refining Toner Serum

"If you've always felt that serums make you too oily, the Fenty Skin Fat Water Pore-Refining Toner Serum ($28) is perfect for you. It instantly sinks into your skin without leaving a greasy residue. All I do is pour it into my hands and apply it to my face — no cotton pads necessary. On top of making my skin look better right away, it's also packed with ingredients that are good for you. Niacinamide, a form of vitamin B3, helps reduce the appearance of dark spots and evens out your skin tone. It also includes Barbados cherry, which actually has more vitamin C than an orange and helps to brighten your face. What I'm trying to tell you is that I wholeheartedly recommend Fat Water." — Macy Williams, senior editor, shop

Victoria Beckham's Victoria Beckham Beauty Bitten Lip Tint
victoriabeckhambeauty.com

Victoria Beckham's Victoria Beckham Beauty Bitten Lip Tint

"I always dreamed of a lip product that felt like a balm, looked like a lipstick, and lasted like a stain — and then Victoria Beckham invented it. The Beauty Bitten Lip Tint ($36) is all my favorite lip products rolled into one. Cherie (the sheer pink shade) creates the elusive 'my lips but 1,000 times better' effect. And somehow this product is wildly moisturizing while leaving behind color that lasts all day." — Dawn Davis, executive beauty director

Halsey's About-Face Light Lock Stick
aboutface.com

Halsey's About-Face Light Lock Stick

"When I say I've used the About-Face Light Lock Stick ($25) in my makeup routine every day since I got my hands on it, I'm not exaggerating. The stick highlighter has the most stunning, shimmery pigment that gives you a lit-from-within radiance without being glittery. The applicator makes it so easy to apply to the high points of your face, like your temples, brow bones, and Cupid's bow, and the creamy formula melts effortlessly with just a few dabs of your fingertips." — JH

Pharrell Williams's Humanrace Humidifying Cream
humanrace.com

Pharrell Williams's Humanrace Humidifying Cream

"The Humanrace Humidifying Cream ($48) boasts ingredients like snow mushroom (to soothe) and squalane (to hydrate). I love that the cream has a whipped feel to it — the formula feels moisturizing enough to treat any dry spots but also lightweight enough that it doesn't make my skin feel oily over the course of the day, which is something I deal with often when it comes to thicker face creams." — Nikita Charuza, fashion editor

Tracee Ellis Ross's Pattern Hydration Shampoo
ulta.com

Tracee Ellis Ross's Pattern Hydration Shampoo

"All of the Pattern products smell like heaven in a bottle, and as someone with a sensitive nose and hair generally cropped pretty closely to my scalp, scent is very important to me. The Pattern Hydration Shampoo ($20) does exactly what it promises to a T; after getting a proper lather and rinsing out, it feels like my hair is clean without having that 'squeaky' feel to it." — Mekishana Pierre, former associate editor, celebrity and entertainment

Selena Gomez's Rare Beauty Lip Soufflé Matte Cream Lipstick
sephora.com

Selena Gomez's Rare Beauty Lip Soufflé Matte Cream Lipstick

"The texture of the Rare Beauty Lip Soufflé Matte Cream Lipstick ($20) is unique in the world of matte lipsticks — creamy and buildable, while still feeling surprisingly lightweight and breathable. After a few minutes of wear, the suede-like finish starts to feel barely there, almost like a powder and far more comfortable than the tacky, glue-like texture common in other liquid lip products." — Lisa Peterson, senior social media manager

Halsey's About-Face Paint-It Matte Lip Color
aboutface.com

Halsey's About-Face Paint-It Matte Lip Color

"The formula of the About-Face Paint-It Matte Lip Color ($22) is so light and flexible, you can't even feel it on your mouth. And that pigment? Wow, the color payoff is impressive for such a weightless consistency. I also appreciate the touch of peppermint oil that keeps my lips moisturized. I wear this with my face mask, and the lipstick doesn't smudge or fade." — MW

Selena Gomez's Rare Beauty Positive Light Liquid Luminizer Mesmerize
rarebeauty.com

Selena Gomez's Rare Beauty Positive Light Liquid Luminizer Mesmerize

"I have tested many beauty products in my time as an editor, but the Rare Beauty Positive Light Liquid Luminizer ($22) feels so easy to use and doesn't budge throughout the day. As for the product itself, it doesn't feel super sticky like some other liquid highlighters do. Sometimes, wearing highlighter just feels like I have a layer of goop on my face, but I forget this one is on until I look in the mirror at the end of the day. You don't have to apply much product to your cheekbones to get a nice shimmer; I just tap on a few dots along my cheek with the applicator, then blend it in with my fingers." — NC

Alicia Keys's Keys Soulcare Sage + Oat Milk Candle
ulta.com

Alicia Keys's Keys Soulcare Sage + Oat Milk Candle

"If I were to guess the perfume Alicia Keys wears — the scent that wafts through her recording studio as she soulfully jams on the piano — this would be it. The Keys Soulcare Sage + Oat Milk Candle ($38) is smoky and woody and warm with just enough creamy sweetness to balance it out. It's relaxing and inviting, and the scent lingers in the loveliest way. Cue the music, and the ambience is set." — DD

Lady Gaga's Haus Laboratories Eye-Dentify Gel Pencil Eyeliner
amazon.com

Lady Gaga's Haus Laboratories Eye-Dentify Gel Pencil Eyeliner

"You could call me a Haus Laboratories expert — I've tested Lady Gaga's liquid eyeliner, lip gloss, and plenty more buzz-worthy products from the line, but I'm obsessed with the Eye-Dentify Gel Eyeliner ($18). The creamy gel pencil eyeliners definitely give me a lot of control, so no bumpy lines. The sharpen-able tip allows you to customize your point, which I always appreciate. I've worn this on a hot July day, and the formula lasted from morning until night without fading." — MW