Kristen Noel Crawley Would Love to See Beyoncé in Her Lip Mask, and So Would We
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Kristen Noel Crawley is inspiring for many reasons: 1) She started KNC Beauty, which is known for its collagen lip and eye masks; 2) She's a known skin-care pro and also wrote for various beauty publications before starting her own brand; and 3) She's got style for days. (All you have to do is take a look at her Instagram, and you'll see what we mean.)
Success, of course, wasn't made overnight: "Growing up, I didn't have the means to afford an array of makeup and skin care, so it was always very alluring," Crawley told POPSUGAR. "I remember as a kid mixing different hair and face masks at home. I was obsessed with anything DIY, which I think has translated to my experience building KNC Beauty. When I first started, I was so green to the process of growing a business, but I was passionate about skin care and the concept I had for my brand. It was such a rewarding journey from start to finish and helped to invigorate my purpose in the industry once we launched."
While starting a brand is no easy feat, Crawley had very supportive mentors backing her up. "I was very thankful to have the support I did from personal mentors of mine, such as Cassandra Grey and Dr. Barbara Sturm. This support, along with the immediate excitement we saw from our audience, reaffirmed my goals as a businesswoman and beauty expert."
Ahead, read more of our interview with Crawley to learn more about the brand, her favorite skin-care tips, and what small beauty businesses she's supporting. We've even shopped some of our favorite products from KNC Beauty.