- The "Pamela Anderson blond" hair color is trending for summer.
- The ultra-bright shade of blond is in the platinum family and untoned.
- Celebrities like Kim Kardashian, Dua Lipa, Megan Thee Stallion, and more have tried the look.
We're not sure if you've noticed, but everyone is going blond these days. Not just any shade of blond, either — "Pamela Anderson blond." The hair-color trend started to pick up in the past year after "Pam & Tommy" debuted on Hulu, and it doesn't look like it's slowing down anytime soon with the long list of celebrity fans it's gathered.
Inspired by — you guessed it — model and actor Pamela Anderson and her iconic voluminous blond style, the "Pamela Anderson blond" hair-color trend not only has famous brunettes trying the look on for size (including Dua Lipa, Ciara, Kim Kardashian, Megan Thee Stallion, Eiza González, to name a few), but it has natural blonds going even blonder.
What sets this color apart is its crystal-clear tone. "This bright blond is achieved with lots of highlights and is left 'untoned' to give a slightly raw, bleached look," Tom Smith, celebrity hairstylist and international color creative director for Evo Hair, tells POPSUGAR. As Smith puts it, the '90s are back in a big way, and so is the hair.
"A good indicator that this trend is already gathering speed is all the 'perfect platinum' we saw at the Met Gala last week," he says. "Multiple stars went platinum overnight for the gala this year, including Emma Chamberlain and Kim Kardashian."
But this summer hair-color trend isn't for the faint of heart — or the lover of low-maintenance looks. "Achieving platinum hair is no easy feat, particularly on hair that has already dyed," says Smith. Though it's possible to get this ultra-bright shade of platinum on both naturally blond and naturally dark hair colors with the right products, "complications arise when there is a lot of preexisting color on the hair, as dyed darker hair will not lift as light or as cleanly as natural."
Seeking a professional's help is key, as you can't get this shade at home while keeping the integrity and health of the hair. "Ask your stylist for a full head of perfectly lifted blond highlights, left bright enough to be untoned or toned with a clear, diluted toner," he says. "Thanks to modern hair care, this color can be achieved while keeping the hair in tip-top condition, which is important to keep this looking like an intentional fashion choice."
This particular shade of untoned blond runs the risk of turning yellow and brassy. To ensure this doesn't happen between salon visits, use a purple shampoo and conditioner. Smith recommends the Evo Fabuloso Platinum Blonde Toning Shampoo ($9) and Conditioner ($9), and the K18 Biomimetic Hairscience Leave-In Molecular Repair Hair Mask ($75) — a POPSUGAR 2022 Beauty Award winner.
See inspiration for the "Pamela Anderson blond" hair-color trend from some of your favorite celebrities ahead.