24 Real Women Who Are Changing the Face of Beauty on the Runway

The model: Heather Marie, founder of
Shoppable

Her story: Her software technology company has a cloud-based platform that enables consumers and merchants to shop millions of products at once all over the Internet.

Her look: "Every model has a different career, is a different woman, is a role model, and has her own individual personality," said Hammer. Since Marie works in fashion, she needed something bolder, so Giardinello went with an orange-red lip.