58 Genius Beauty Launches You Need to Know This Year

The product: Head & Shoulders Moisture Care Collection

Why we want it: Most dandruff treatments have exfoliating acids and chemicals that dry out the scalp (and hair), but this new line from Head & Shoulders is made to alleviate itching in the driest of hair types. It retains moisture in coarse strands because you don't have to use it every day for the active ingredients to work. The line includes a shampoo, co-wash, and a soothing scalp oil.

Available: January 2015