New Beauty Products For 2015
58 Genius Beauty Launches You Need to Know This Year
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The product: It Cosmetics Hello Lashes Extensions ($24)
Why we want it: The ingredient list in this mascara reads more like our favorite antiaging cream. There's collagen, green tea, and peptides to strengthen lashes. But it's the nylon fibers that double the length of your lashes with a few coats.
Available: January 2015