58 Genius Beauty Launches You Need to Know This Year

The product: Clarins Everlasting Foundation SPF 15 ($40)

Why we want it: We've all experienced the afternoon makeup fade. You know, where all your imperfections that were invisible at 9 a.m. reappear around 3 p.m. Clarins created a base that lasts 18 hours with the help of mattifying bamboo and breathable quinoa extract. You can finally leave the pressed powder compact at home.

Available: April 2015