E.l.f. Cosmetics Skin Care
The product: E.l.f. Illuminating Eye Cream ($10)
Why we want it: Most makeup lovers recognize E.l.f. for the wide range of inexpensive products. Now the brand is launching a skin care line that all rings up under $12. From BB cream to a revitalizing mist, you'll be able to stock up on face care while still sticking to a tight budget.
Available: March 2015