58 Genius Beauty Launches You Need to Know This Year

The product: Ciate Kiss Play Stay ($14)

Why we want it: This topcoat promises to make your lipstick last . . . for hours. Yes, we've heard all these promises before, but this time the hype was worth it. The smell is quite strong, but it's something we can endure for a product that stops our lipstick from smearing all over our Winter wardrobe.

Available: February 2015