12 All-Natural Beauty Products You Need to Shop at Whole Foods

"In our private-label brand, 365, we have essential oils like the lavender oil," said Giuliano. "That is one of our top-selling body care items. Just straight-up lavender oil. We're selling more aromatherapy ingredients than we ever have.

I think people are making their own products out of it, and then I think they're also using it for relaxation and stress. The DIY trend is really big, so all kinds of oils are popular, and the carrier oils like almond and coconut."

Whole Body 365 Lavender Essential Oil ($12)