12 All-Natural Beauty Products You Need to Shop at Whole Foods

"It's a brand that's actually based in the Pacific Northwest, but they get ingredients from Togo and Africa," explained Giuliano. "They have these women's co-ops that produce shea butter, and it's this beautiful fair-trade line. They have a lot of coconut-oil products, and we have a great partnership with them. They have a bar soap that we created together, and it's sold in bulk. It's unpackaged and really inexpensive. That's definitely in our top sellers.”

Alaffia Bar Soap ($3 each)