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12 All-Natural Beauty Products You Need to Shop at Whole Foods
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Waxelene

"[Waxelene] was a little local brand from Northern California, and we gave them a loan to start their business, and now it's in every Whole Foods," said Giuliano. "It's this great kind of alternative to Carmex or something like that."

Waxelene Flip Tube Lip Balm ($4)

Waxelene
Waxelene Flip Tube Lip Balm
$4
from waxelene.com
Buy Now
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