PS: What does being a Hugo Boss Fragrance ambassador mean to you?
DeMarcus Ware: To me, it's a sense of who you are and how you played the game. I've been successful in playing football and consistent every single year in what I do. But now, what about success beyond the game? When you think about a football player, you think about the helmet and pants. But what about when you take that all off; who is that person? Teaming up with Hugo Boss is the same thing: it's about how iconic they are, and their [scents are] clean. They do things the right way, and that type of brand is great to team up with and be a part of.
PS: What did the women in your life say when they saw the pictures of the campaign?
DW: It was a big thing for me, because my mom shops at Belk in Auburn [in Alabama], which is a really small town, and she sent me a picture of the Hugo Boss ad with the fragrance. That was big — that she got to see me in the store where she loves to shop. Also, the girls in general enjoy it. And it's a good [way] to show [my] style in a way that's clean and not too out there. So I really enjoyed it.
PS: What's your technique for spraying cologne?
DW: I actually use five squirts. I do left shoulder, right shoulder, left leg, right leg, and I spray my crotch. I make sure everything smells good — you have to cover the whole area.
