The story: The thought that our favorite shampoo could be packed with carcinogens is downright horrifying. That's why we love Attitude's "worry-free ingredients" label. You can trust that every product is safe to the touch. "While cancer-causing chemicals, mutagens, and reproductive toxins are still legally tolerated contaminants found in personal care products, you won't find them in ours," said Jean-Francois Bernier, company founder and president of Bio Spectra. Currently Attitude is available in 30 countries worldwide, but the brand's hair care products are launching in the US exclusively at Target.
Formulated without: Formaldehyde, paragons, phthalates, polyethylene glycol (PEG), silicone, 1.4-dioxane (a known cancer-causing chemical according to State of California Proposition 65), and sodium laureth sulfate.
Our favorites: First of all — how cute is this packaging? The trees and sunflowers easily help consumers distinguish between shampoos and conditioners (respectively). Our tester sang the praises of the Volume & Shine Shampoo, which didn't leave her fine hair limp or lifeless.
