The story: Raise your hand if you love a buy-one, get-one sale. (Hello, Payless!) Soapbox gives that concept a charitable spin with a buy-one, give-one mantra. "As a subcontractor for USAID, I realized that while there are incredible efforts to increase access to water, sanitation, and better hygiene around the world, soap was not a part of the equation," said David Simnick, cofounder and CEO of Soapbox. So for every bottle sold at Target, Soapbox and the Splash organization will provide a month's supply of clean water to a community in need. Countries like Nepal, China, India, and Vietnam will benefit. The brand-spankin'-new hair care range will only be sold at Target stores.
Formulated without: Parabens, EDTA, sodium lauryl/laureth sulfate, petrolatum, propylene glycol, diethanolamine, triethalnolamine, imidazoldinyl, urea and diazolidinyl urea, silicone, and ethoxylated ingredients.
Our favorites: We'd never heard of the bataua fruit before trying the Soapbox line, but the oils have been praised in the Amazon rain forest for repairing damaged hair. For us, the tropical scent is what will continue to draw us back again and again.