The Ultimate List of Must-Have Products For Blondes

Purple negates brassy tones, since it's opposite yellow and orange on the color wheel. If you just got blond highlights or went as light as Gwen Stefani, for example, you'll need to keep the purple on standby. I like this option from Evo, which is made for platinum blondes. The packaging is cute, the brand voice is fun and quirky, and the product keeps your blond a nice icy shade.

Evo Fabuloso Platinum Blonde Shampoo ($26)