20 Products You Need to Buy the Day You Turn 30

Why: Let's say it together (slowly): it's too early for Botox. OK, big sigh out. But that doesn't mean it's too early for a pre-Botox serum. This brand-new category is a wonder-working moisturizer product that mimics Botox to keep wrinkles at bay.

Try: Dr. Brandt Skincare Needles No More ($89) is life-changing. This cooling serum has me saying, "I do believe in fairies!" — or rather, "I do believe a topical cream can change my face." Though it just launched in February, I've already seen results in my forehead, where my fine lines are seeming to blur away. The numbing cream relaxes the skin where we would normally crinkle and wrinkle, making it combative for crow's-feet, between the brows, and the forehead. It's kind of freaky, but I'm convinced.