The 1 Piece of Makeup Every Mother Should Wear

PS: Urban Decay was started in 1996. At what moment did you realize, "OK, THIS is going to be good."

WZ: It's so interesting because I really felt like when we started it was going to be this little project, and then I'd move on to something like, be a journalist, teach some scuba diving. About a couple years into it, I thought, "This could really be something." It was after we launched Midnight Cowboy eye shadow — in 1997 — a wearable shimmer eye shadow. Back then, it was a really different concept. A champagne color with a little sparkle.