New July Beauty Products Every Savvy Woman Needs to Buy

If you only buy one new product this Summer, go for St. Tropez's In Shower Gradual Tan ($25). Hands down, it is the most innovative launch of the season. Here's how it works: take a shower, stop the water, and apply this self-tanner (it feels like a creamy body wash) everywhere from your face to your feet. Be sure to clean off your palms, but you can rub a bit on the backs of your hands. Wait about three minutes during which you can do a hair mask or brush your teeth. Then, turn the water back on and carefully rinse it all off. Skip a moisturizer — the formula has almond oil so your skin should feel nice. After a few uses, you should see a nice bronze develop. The best part? No self-tanner streaks, drying time, or getting stinky lotion on your clothes. It's brilliant! I've been using it for about a month, and I am obsessed. — LL