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Select a concealer shade that will neutralize the red and purple hues of the mark. For fair skin, a pale pink to deeper pink shade will work. For a warmer skin tone, choose a peach to deep peachy color. Avoid green shades because they really do not work to neutralize redness. Next, select a color that is yellow based to layer on top. Since the marks are often on the neck, a foundation usually is too dark. Pick a concealer or cover-up in a color that matches the neck.