72 Fall Beauty Launches We'd Stand in Line to Buy

The product: Pixi by Petra MatteLustre Lipstick ($12)

Why we want it: As soon as September hits, we trade all our glossy lip products in for matte. And we will be reaching for these affordable tubes packed with peptides and vitamin C to actually treat lips, not just cover them. It comes in 11 hues, and our favorite shades are Rose Naturelle for everyday wear and Plum Berry for after-five events.