Avon Anew Power Serum
The product: Avon Anew Power Serum ($40)
Why we want it: Some women refuse to mix up their beauty routines. They're devoted to one brand or one product. Adding this serum to your mix of moisturizer doesn't require cheating on your favorite staple. You can just put a few pumps of this serum in the product you're already using to get extra line-reducing power.