72 Fall Beauty Launches We'd Stand in Line to Buy

The product: Aerin Berlin Nights Lipstick ($34)

Why we want it: Aerin Lauder teamed up with the Neue Galerie Design Shop to create this true-red lipstick inspired by the '20s woman of Berlin. Just like in the US, the "modern" girl was devoted to having fun. She wore the bob and crimson lips as a sign of independence. While we love the history lesson, the shiny lip product and gold case were enough to entice us to buy.