72 Fall Beauty Launches We'd Stand in Line to Buy

The product: Erborian Precision Mask Applicator ($19)

Why we want it: We keep a close eye on South Korean beauty trends, and the skin care brush is one that keeps coming up. This tool is like a rubber spatula that helps you get an even layer for all your treatment masks. Plus it keeps from getting oils from your fingers in the jar, making your products hygienic.