72 Fall Beauty Launches We'd Stand in Line to Buy

The product: Estée Lauder Re-Nutriv Ultimate Diamond Transformative Energy Eye Crème ($250)

Why we want it: Besides the gorgeous gold packaging that would look stellar on the vanity? This luxurious cream increases collagen production by up to 200 percent in about three days. Meanwhile, 24K gold and sea pearls give an illuminating quality to the area, making your dark circles and wrinkles look significantly better.