Jessica Alba Took Us on a Private Tour of Her Chic New Beauty Store!

In the line, there are 16 lip products to choose from: six Sheer Tint Truly Kissable Lip Crayons ($18) (shown in Chestnut Kiss, a sienna rose shade), four Demi-Matte Truly Kissable Lip Crayons ($18) (the right swatch in Mulberry Kiss, a burgundy), and six lip glosses ($18) (swatched in the middle in Generous Kiss).

Every piece is emollient and keeps lips from flaking. (Even the demi-matte crayons!) The lip gloss includes pomegranate as the marquee ingredient, while there's both jojoba oil and shea butter in the crayons.