Jessica Alba Took Us on a Private Tour of Her Chic New Beauty Store!

The Luminizing Face Powder ($25) is a finely milled pressed highlighter and comes in three shades: Midnight Reflection, Dawn Reflection (shown), and Dusk Reflection.

The Créme Blush ($22) is available in six shades, including Truly Exciting (pictured), a dusty rose. What's legitimately exciting, though, is that it's made without parabens, mineral oil, sulfates, petroleum, and other questionable ingredients.