75 New Beauty Products You Need to Snag This Spring

The product: Eve Lom Advanced Brightening Serum ($150)

Why we want it: This is just one of the powerful items from Eve Lom's White collection. The star ingredient is DermaPep, a brightener that is stronger at lightening hyperpigmentation than arbutin, kojic acid, and even hydroquinone. Apply the serum before bed and prepare to be lulled away by the dreamy scent: it smells like you fell asleep in a field of roses.