75 New Beauty Products You Need to Snag This Spring

The product: Maybelline Color Sensational Vivid Matte Liquid ($8)

Why we want it: We'll always love a bold matte lip, but we could do without the parched pout sensation that these formulas induce. This liquid product stays creamy and soft while still providing that sexy flat finish. It's available in 10 shades — we're partial to this gorgeous neon pink, but there's an assortment of tamer nude hues, too.