Anastasia Beverly Hills
Romanian-born Anastasia Soare studied architecture and art — but upon moving to the United States, she began working as an aesthetician in Beverly Hills, CA. In 1997 she opened her first salon, where supermodels like Cindy Crawford and Naomi Campbell (and currently Kim Kardashian!) flocked to get their eyebrows shaped to perfection by the pro.
Since then, Anastasia Beverly Hills has gained a loyal fan base. Jaclyn Hill dedicated an entire tutorial about how to define your arches using the ABH must have Brow Wiz ($21). The easy-to-use, ultraslim mechanical pencil helps outline and fill arches to mimic natural hairs. It currently comes in 10 different shades, and a brand-new version with a triangular tip is launching later this year.
If you're an advanced brow shaper or looking for a serious dose of lasting power, Dipbrow Pomade ($18) is exactly what you need — especially if you live in a hot and humid area or have oily skin. It really doesn't get easier to achieve gorgeous arches!
While the brand is known for brows, its other products have also taken off with the YouTube community. Vlogger Nicole Guerriero endorses the color selection and customization factor of the Contour Cream Kit ($40). Manny Mua will help you find which full-coverage, pigment-packed Liquid Lipstick ($20) to pick in this video featuring swatches of the shades.